The NEW Titleist T-Series irons debuted this week at both the PGA TOUR’s Charles Schwab Challenge and DP World Tour’s Soudal Open, with many of the world’s best players getting their first opportunity to experience the  NEW T100, T150, T250 and T350 models. It also marked the first week on tour for the  NEW T250•U and U•505 utility irons.

On Thursday,  a total of 39 players across both sites (20 PGA TOUR, 19 DPWT) chose to put new models immediately in play.

That list included:  Bud Cauley, who moved to NEW T250 long irons (3-4) on his way to a season’s best third-place finish that pushed him to 36th in the FedExCup Standings;  Aldrich Potgieter, who finished T6 after his move to a NEW T250 2-iron and NEW T100 4-5 irons; and  Kris Ventura, who also had one of his best weeks of the year after adding a NEW T250 2-iron and full set of NEW T100 4-9 irons.

On the DP World Tour,  Manuel Elvira  gained nearly seven strokes (+6.96) on approach shots after his move to NEW T100 4-9 irons, while  Francesco Laporta gained over five strokes (+5.24) on approach after his move to a blended set of NEW T250 4-5 irons and NEW T100 6-P irons.

Titleist irons have been the longstanding top choice of the best players in the world. In each of the last 11 seasons – and 20 of the last 21 – more players on the PGA TOUR have had Titleist irons in their bags than any other brand. On the DP World Tour, Titleist has been the most played iron brand for 16 straight seasons and counting.

Playing his  NEW 2025 Pro V1x golf ball,  Kristoffer Reitan played his final nine holes in 29 on his way to a course-record 62 and ultimately his first DP World Tour victory.

Reitan, who charged into a playoff with two more birdies on Nos. 16 and 17, birdied the second extra hole to claim the trophy.

Reitan gained an average of +2.88 strokes tee to green (2nd) over the four days, with more than half of them them coming on approach (+0.80) and around the green (+1.03).  Seven of the top eight players on the final leaderboard played a Titleist golf ball, with 78 percent of the field (122 players) gaming a Pro V1 or Pro V1x.  

Ten of the first 13 events this season on the DP World Tour have been won with a Titleist golf ball.

Titleist Brand Ambassador Sara Kouskova  rolled her NEW 2025 Pro V1x golf ball in for birdies on the final two holes at Evian Resort Golf Club to pull away and win her first LET title. Trusting an all-Titleist setup that also included her GT3 driver, GT2 fairway and hybrid, T-Series irons, Vokey Design wedges and Scotty Cameron putter, Kouskova posted rounds of 66-70-67 with just two total bogeys to win by two shots.  

Kouskova led a 1-through-9 finish for Titleist golf ball players, while eight of the first nine LET events this season have been won with a Pro V1 or Pro V1x.

• WITB | Sara Kouskova:  NEW 2025 Pro V1x; GT3 10.0 driver; GT2 15.0 fairway; GT2 21.0 hybrid; T200 (5-6) & T150 (7-W) irons; Vokey SM10  52.08F, 56.10S, 60.04T wedges; Phantom X 9.5 tour prototype putter   

Gaming his Newport 2-style Scotty Cameron putter, the winner of the Charles Schwab Challenge gained over six strokes (+6.485) on the field this week in Fort Worth, making up nearly half of his total strokes gained (+13.310) for the week. Crucial down the stretch Sunday, his  Scotty Cameron Concept 2 tour prototype  has been a mainstay in his setup for several years.

The Senior PGA Championship winner trusted a  NEW 2025 Pro V1 Yellow golf ball  to secure his second consecutive senior major. His final round 69, which included four birdies and a second eagle for the week, was enough for a one-shot victory and total score of eight under.