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Titleist Introduces Next Generation AVX Golf Balls

The new Titleist AVX golf ball has been reengineered from core to cover to increase performance on every shot, delivering longer distance tee to green, more greenside spin and control and even soft...

Titleist Introduces New TruFeel – The Softest Titleist Golf Ball

FAIRHAVEN, Mass. (Jan. 10, 2024) – The new Titleist TruFeel, the next generation of the softest Titleist golf ball, is designed to provide long distance and increased greenside spin and control – w...

Titleist Introduces New Tour Soft Golf Balls

Faster core technology and a reformulated cover system drives improved all-around performance in the new Titleist Tour Soft golf ball, providing golfers with longer distance off the tee and increas...

Titleist Radar Capture Technology (RCT) makes TOUR debut at East Lake

Titleist’s groundbreaking Radar Capture Technology (RCT) will be on full display today on the range at East Lake Golf Club, as many of the world’s best dial in their swings for the TOUR Championship.

Titleist Introduces New Performance Alignment on Pro V1 and Pro V1x Golf Balls

Many of the world’s best players – including major champions Scottie Scheffler, Lydia Ko, Matt Fitzpatrick, Celine Boutier, Wyndham Clark and Allisen Corpuz – mark their Titleist golf ball with a l...

Titleist is #1 ball at U.S. Open for 75th Consecutive Year

At the 1949 U.S. Open at Medinah Country Club, more players chose to put a Titleist golf ball in play than any other brand, with 32 (20%) of the 159-player field teeing up a Titleist. For the first...

Titleist Introduces New Scotty Cameron Phantom Putters

Scotty Cameron introduces his 2024 lineup of Phantom mallets, 10 new models completely redesigned to meet the demands of the modern game through alignment-infused head shapes with improved sound an...

Titleist Introduces New Scotty Cameron Long Design Putters

CARLSBAD, Calif. (Jan. 23, 2024) – In addition to his 2024 lineup of new Phantom mallets, Scotty Cameron introduces two new Long Design models for players seeking to stabilize their stroke with a b...

Titleist Introduces New Vokey Design SM10 Wedges

Titleist’s new Vokey Design SM10 wedges are engineered to produce a lower, more controlled flight with improved feel and maximum spin – advancing the performance of the game’s most played wedges th...

Now On Tour: New Scotty Cameron Phantom Prototype Putters

New Scotty Cameron Phantom prototype putters have arrived in Hawaii, with PGA TOUR players at this week’s Sony Open getting their first look at four of Scotty’s new mallet designs for 2024.

Now on Tour: New Vokey SM10 Wedges

As the 2024 PGA TOUR season debuts this week in Maui, so does the next generation of the TOUR’s longstanding most played wedges: Vokey Design SM10.

Vokey WedgeWorks 60 A Grind Now Available Through WedgeWorks

The Vokey WedgeWorks 60 A Grind – a low-bounce lob wedge designed for golfers playing in firmer course conditions who have a shallow delivery – is now available through WedgeWorks.

Titleist Introduces Scotty Cameron Concept X 7.2 LTD Putter

Scotty Cameron introduces the new Concept X 7.2 LTD putter, a limited-release offering that combines the performance of the Phantom X 7 with a tour-inspired plumbing neck.

U.S. and European Flag Engravings Now Available on Vokey SM9 Wedges

Custom, laser-etched American and European flag designs are now available for a limited time on Vokey Design SM9 wedges, providing golfers the opportunity to show their support for Team United Stat...

Titleist Introduces Next Generation T-Series Irons: T100, T150, T200 and T350

The next generation Titleist T-Series irons family establishes a new standard in iron engineering, reaffirming Titleist’s commitment to creating the world’s best irons while providing golfers with ...

Titleist Introduces New U•505 and T200 Utility Irons

The introduction of the new Titleist U•505 and T200 utility irons provides golfers with enhanced feel and improved accuracy in two tour-proven shapes engineered to create more scoring opportunities...

Titleist Introduces New Scotty Cameron Champions Choice Putters

Following the success of 2021's offerings in celebration of major victories won with Scotty Cameron putters, Titleist announces the latest Champions Choice Limited Release for 2023.

Vokey WedgeWorks Introduces Limited Edition 54 M Grind

Vokey WedgeWorks introduces the new Limited 54.08 M Grind, one of Bob Vokey’s original tour grinds and considered the “most favorite” by the Master Craftsman among all his extensive designs.

Titleist Introduces New LINKSLEGEND Series Golf Bags

The new Titleist LINKSLEGEND Series premium golf bags are meticulously designed to elevate the experience of dedicated golfers, combining classic design elements and modern features with the highes...

Titleist Introduces New Players 4 StaDry, Players 4 and Players 5 Stand Bags

Raising the bar on gear functionality, comfort and design, Titleist introduces three new bags to the Players collection for the 2023 season – the Players 4, Players 5 and Players 4 StaDry Stand Bag...

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