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Titleist Introduces Next Generation AVX Golf Balls

The new Titleist AVX golf ball has been reengineered from core to cover to increase performance on every shot, delivering longer distance tee to green, more greenside spin and control and even soft...

Titleist Introduces New Tour Soft Golf Balls

Faster core technology and a reformulated cover system drives improved all-around performance in the new Titleist Tour Soft golf ball, providing golfers with longer distance off the tee and increas...

Titleist Introduces New TruFeel – The Softest Titleist Golf Ball

FAIRHAVEN, Mass. (Jan. 10, 2024) – The new Titleist TruFeel, the next generation of the softest Titleist golf ball, is designed to provide long distance and increased greenside spin and control – w...

Titleist Introduces New Scotty Cameron Long Design Putters

In addition to his 2024 lineup of new Phantom mallets, Scotty Cameron introduces two new Long Design models for players seeking to stabilise their stroke with a balanced, more connected feel when g...

Vokey WedgeWorks Launches 2024 L Grind

CARLSBAD, Calif. (May 15, 2024) – The new Vokey Design WedgeWorks L Grind, a tour-proven low bounce lob wedge, is now available.

Vokey WedgeWorks Launches 2024 Low Bounce K Grind

New 58.06K and 60.06K models available immediately with custom options

Titleist Presents 'Finding Feel' Docuseries

The feel of a pure iron shot is a sensation every golfer chases. It’s a personal experience, a phenomenon that occurs within half a millisecond, that’s difficult to describe – and even tougher to c...

Titleist Introduces New Scotty Cameron Phantom Putters

Ten new models completely redesigned to meet the demands of the modern game through alignment-infused head shapes with improved sound and feel

Titleist Introduces New Vokey Design SM10 Wedges

Titleist’s new Vokey Design SM10 wedges are engineered to produce a lower, more controlled flight with improved feel and maximum spin – advancing the performance of the game’s most played wedges th...

Now On Tour: New Scotty Cameron Phantom Prototype Putters

New Scotty Cameron Phantom prototype putters have arrived in Hawaii, with PGA TOUR players at this week’s Sony Open getting their first look at four of Scotty’s new mallet designs for 2024.

Now on Tour: New Vokey SM10 Wedges

As the 2024 PGA TOUR season debuts this week in Maui, so does the next generation of the TOUR’s longstanding most played wedges: Vokey Design SM10.

Mystic Blue Scotty Cameron HXXIII Newport Putter Launched

The 2023 HXXIII Newport 1.5 LTD comes in a nearly too-good-to-be-true Mystic Blue finish and a Tour-inspired configuration

Stunning Scotty Cameron My Girl Limited Putter Released

The seasonal stunner will be available in select Titleist golf shops on November 17

Titleist Introduces Scotty Cameron Concept X 7.2 LTD Putter

Scotty Cameron introduces the new Concept X 7.2 LTD putter, a limited-release offering that combines the performance of the Phantom X 7 with a tour-inspired plumbing neck.

Titleist Introduces Next Generation T-Series Irons: T100, T150, T200 and T350

The next generation Titleist T-Series irons family establishes a new standard in iron engineering, reaffirming Titleist’s commitment to creating the world’s best irons while providing golfers with ...

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