The NEW Titleist T-Series irons debuted this week at both the PGA TOUR’s Charles Schwab Challenge and DP World Tour’s Soudal Open, with many of the world’s best players getting their first opportunity to experience the NEW T100, T150, T250 and T350 models. It also marked the first week on tour for the NEW T250•U and U•505 utility irons.
On Thursday, a total of 39 players across both sites (20 PGA TOUR, 19 DPWT) chose to put new models immediately in play.
That list included: Bud Cauley, who moved to NEW T250 long irons (3-4) on his way to a season’s best third-place finish that pushed him to 36th in the FedExCup Standings; Aldrich Potgieter, who finished T6 after his move to a NEW T250 2-iron and NEW T100 4-5 irons; and Kris Ventura, who also had one of his best weeks of the year after adding a NEW T250 2-iron and full set of NEW T100 4-9 irons.
On the DP World Tour, Manuel Elvira gained nearly seven strokes (+6.96) on approach shots after his move to NEW T100 4-9 irons, while Francesco Laporta gained over five strokes (+5.24) on approach after his move to a blended set of NEW T250 4-5 irons and NEW T100 6-P irons.
Titleist irons have been the longstanding top choice of the best players in the world. In each of the last 11 seasons – and 20 of the last 21 – more players on the PGA TOUR have had Titleist irons in their bags than any other brand. On the DP World Tour, Titleist has been the most played iron brand for 16 straight seasons and counting.
With everything on the line at this week’s NCAA Division I Men’s Championship, more players among the elite amateur field are choosing to play Titleist equipment than any other brand:
• Titleist is the overwhelming #1 ball at La Costa with 89 percent of competitors (138 total) teeing up a Pro V1, Pro V1x or Pro V1x Left Dash model. That’s more than 17 times the nearest competitor with 8 players (5%). Through 54 holes of stroke play, Titleist golf balls are being played by both the individual leader and four of the five players on the leading team.
• The most played driver among the NCAA’s best this week is Titleist, making up 44 percent of the field (69 players). That includes 52 players who are gaming GT2 or GT3 models. Titleist is also the field’s top fairway metal (32%).
• Forty-seven percent (74 players) of competitors are using Titleist iron sets, while 75 percent of the utility irons in players’ bags are Titleist.
• Over half of the gap, sand and lob wedges at the NCAA Championship are Vokey Design with a total 238 (51%) in players’ bags.
• On the greens, more players are rolling a Scotty Cameron than any other brand with 49 (31%) in play.
Earning the first national title in their program’s history, four of the five players on the NCAA Division I Women’s Champions teed up Titleist golf balls on their way to a history-making week at La Costa, with each of the four gaming a NEW 2025 Pro V1x. Three of the five champions also gamed Vokey Design SM10 wedges, while two played Titleist irons.
The individual champion also a gamed NEW 2025 Pro V1x golf ball as part of a Titleist setup that also included her TSR3 9.0 driver, U•505 4-iron, T200 5-P irons and four Vokey SM10 wedges.
Of the 156 competitors vying for the NCAA Division I Women’s Championship at Omni La Costa Resort & Spa, 137 (88%) of them put their trust in the #1 ball in golf, more than 13 times the nearest competitor with 10 (6%). Titleist was also the most played driver (40%), fairway (33%), utility (78%), iron (37%) and wedge (46%).
The top equipment choices of the field at the U.S. Amateur Four-Ball Championship were also the top choices of the champions, with both title winners gaming NEW 2025 Pro V1 golf balls, GT drivers, T-Series irons, Vokey wedges and Scotty Cameron putters.
A total of 228 (89%) competitors teed up a Titleist golf ball this week in New Jersey, 13 times the nearest competitor with 17 (7%).
Titleist was also the most played brand in every major equipment category: golf ball (89%), driver (44%), fairway (36%), hybrid (44%), utility (65%), iron (38%), wedge (68%) and putter (26%).
All four competitors that played the final match gamed Titleist golf balls, drivers, irons and Vokey wedges.
• WITB | U.S. Amateur Four-Ball Champion (1): NEW 2025 Pro V1 golf ball; GT3 8.0 driver; T200 3-iron; T100 4-iron; 620MB 5-9 irons; Vokey Design SM10 46, 50, 54, 58 wedges; Scotty Cameron Studio Select Newport 2 putter
• WITB | U.S. Amateur Four-Ball Champion (2): NEW 2025 Pro V1 golf ball; GT2 9.0 driver; GT1 14.5 fairway; GT3 19.0 hybrid; T100 4-9 irons; Vokey Design SM10 46, 50, 54, 58 wedges; Scotty Cameron Phantom X 5.5 putter
Gaming his Newport 2-style Scotty Cameron putter, the winner of the Charles Schwab Challenge gained over six strokes (+6.485) on the field this week in Fort Worth, making up nearly half of his total strokes gained (+13.310) for the week. Crucial down the stretch Sunday, his Scotty Cameron Concept 2 tour prototype has been a mainstay in his setup for several years.
Playing his NEW 2025 Pro V1x golf ball, Kristoffer Reitan played his final nine holes in 29 on his way to a course-record 62 and ultimately his first DP World Tour victory.
Reitan, who charged into a playoff with two more birdies on Nos. 16 and 17, birdied the second extra hole to claim the trophy.
Reitan gained an average of +2.88 strokes tee to green (2nd) over the four days, with more than half of them them coming on approach (+0.80) and around the green (+1.03). Seven of the top eight players on the final leaderboard played a Titleist golf ball, with 78 percent of the field (122 players) gaming a Pro V1 or Pro V1x.
Ten of the first 13 events this season on the DP World Tour have been won with a Titleist golf ball.
The Senior PGA Championship winner trusted a NEW 2025 Pro V1 Yellow golf ball to secure his second consecutive senior major. His final round 69, which included four birdies and a second eagle for the week, was enough for a one-shot victory and total score of eight under.
The winner of the Japan PGA Championship gamed a Scotty Cameron 009M tour prototype putter in claiming his first title and major trophy on the JGTO. He brought the Newport-style putter to the winner’s circle after a four-hole playoff.
Titleist Brand Ambassador Sadom Kaewkanjana claimed Korea’s national championship – leading a 1-2-3 finish for players using a Titleist golf ball, GT driver and Vokey wedges – while earning a spot at this summer’s Open Championship at Portrush. Kaewkanjana – playing a NEW 2025 Pro V1x golf ball and a Titleist setup that includes his GT3 driver, T100 irons, Vokey SM10 wedges and Scotty Cameron Phantom 11 putter – closed in 1-under 70 to claim the two-shot victory.
Titleist was the overwhelming #1 ball at the Korea Open (71%) and most played driver (46%), fairway (34%), hybrid (38%), iron (42%) and wedge (64%).
• WITB | Sadom Kaewkanjana: NEW 2025 Pro V1x golf ball; GT3 9.0 driver; GT3 15.0 fairway; TS3 19.0 fairway; T100 5-P irons; Vokey SM10 50.08F, 54.10S, 60.10S wedges; Scotty Cameron Phantom 11 tour prototype putter
Titleist Brand Ambassador Sara Kouskova rolled her NEW 2025 Pro V1x golf ball in for birdies on the final two holes at Evian Resort Golf Club to pull away and win her first LET title. Trusting an all-Titleist setup that also included her GT3 driver, GT2 fairway and hybrid, T-Series irons, Vokey Design wedges and Scotty Cameron putter, Kouskova posted rounds of 66-70-67 with just two total bogeys to win by two shots.
Kouskova led a 1-through-9 finish for Titleist golf ball players, while eight of the first nine LET events this season have been won with a Pro V1 or Pro V1x.
• WITB | Sara Kouskova: NEW 2025 Pro V1x; GT3 10.0 driver; GT2 15.0 fairway; GT2 21.0 hybrid; T200 (5-6) & T150 (7-W) irons; Vokey SM10 52.08F, 56.10S, 60.04T wedges; Phantom X 9.5 tour prototype putter
A clutch 17th-hole birdie down the stretch put Hyun-Kyung Park (NEW 2025 Pro V1) in position to claim her eighth career KLPGA title. Park opened with back-to-back 67s and closed with a final-round 65 — fueled by four birdies and an eagle — to secure a one-shot victory.
Davis Lamb (NEW 2025 Pro V1) backed up an opening-round 61 with a four-under 68 to win the weather-shortened event in Bogotá. Over a bogey-free 36 holes, Davis carded three eagles (all in round one) and nine birdies to reach 15 under and win by one.
The winner of the Inter Rapidismo Golf Championship gamed a Titleist setup that included his NEW 2025 Pro V1 golf ball, GT2 driver, T-Series irons and three Vokey Design SM10 wedges.
• WITB | Inter Rapidismo Golf Championship Champion: NEW 2025 Titleist Pro V1 golf ball; GT2 9.0 driver; TSi2 18.0 fairway; T150 4-iron; T100 5-P irons; Vokey Design 50.12F, 54.10S, WedgeWorks 58L wedges
Following a third-round 61, Kieran Vincent (NEW 2025 Pro V1) emerged triumphant on the Sunshine Tour with a four-stroke victory. Vincent made 31 birdies over the four rounds, including a stretch of six in a row in Round 2 and seven in a row in Round 3.
The winner of the Sunshine Tour’s Waterfall City Tournament of Champions gamed a NEW 2025 Pro V1 golf ball, three Vokey Design SM10 wedges and a Scotty Cameron Fastback 1.5 putter on his way to victory at Royal Johannesburg. Also in the bag was a GT3 15.0 fairway metal.
In his second start since switching to NEW 2025 Pro V1, Xinjun Zhang won his fourth career China Tour title. Zhang maintained momentum after opening with a pair of 62’s, playing the weekend in 10 under and coasting to a three-shot victory. Zhang was among the 50 players — 12 of whom finished in the top 13 — who trusted a Pro V1 or Pro V1x this week on the China Tour, more than eight times the nearest competitor (6).
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- Eric Soderstrom
- Director, Tour Communications
- eric_soderstrom@acushnetgolf.com
- 508-979-3028