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25 Years of Innovation: NEW Pro V1 and Pro V1x launch on PGA TOUR

A quarter-century of breakthrough golf ball innovation continues this week in Las Vegas with the introduction of the new 2025 Titleist Pro V1 and Pro V1x golf balls on the PGA TOUR – marking the st...

Titleist Presents: "Searching for Spin | The Story Behind Titleist RCT Golf Balls"

An inside look at the conception, development and creation of Titleist’s Radar Capture Technology

Titleist Introduces New Golf Ball Fitting App

Titleist introduces the new Golf Ball Fitting App, a comprehensive and efficient way for golfers to find the best Titleist golf ball model for their game.

Titleist Introduces Pro V1, Pro V1x and Pro V1x Left Dash with Enhanced Alignment

FAIRHAVEN, Mass. (May 14, 2024) – Titleist introduces Pro V1, Pro V1x and Pro V1x Left Dash golf balls with Enhanced Alignment, offering a performance-oriented alignment design straight out of the ...

Titleist Introduces Next Generation AVX Golf Balls

The new Titleist AVX golf ball has been reengineered from core to cover to increase performance on every shot, delivering longer distance tee to green, more greenside spin and control and even soft...

Titleist Introduces New TruFeel – The Softest Titleist Golf Ball

FAIRHAVEN, Mass. (Jan. 10, 2024) – The new Titleist TruFeel, the next generation of the softest Titleist golf ball, is designed to provide long distance and increased greenside spin and control – w...

Titleist Introduces New Tour Soft Golf Balls

Faster core technology and a reformulated cover system drives improved all-around performance in the new Titleist Tour Soft golf ball, providing golfers with longer distance off the tee and increas...

Titleist Introduces New Pro V1 and Pro V1x Golf Balls

The 2023 Titleist Pro V1 and Pro V1x - the next generation of the most trusted golf balls in the game - set another standard for tee-to-green performance and consistency through advanced core techn...

Now on Tour: Next Generation Titleist Pro V1 and Pro V1x Golf Balls

The new 2023 Titleist Pro V1 and Pro V1x golf balls, the next generation of the #1 ball in golf, made their PGA TOUR debut last week at the Sanderson Farms Championship – a week earlier than expected.

Titleist Pro V1x Left Dash and AVX Golf Balls Now Available with Innovative Radar Capture Technology

Titleist introduced Pro V1 and Pro V1x golf balls with innovative Radar Capture Technology (RCT) last October. Developed by Titleist Golf Ball R&D engineers, the golf balls are designed to enhance ...

New Titleist Tour Soft Optimizes Aerodynamics For Exceptional Tee Through Green Performance

Titleist introduces its third generation Tour Soft golf ball, responding to golfer feedback with a new aerodynamic design for longer distance off the tee combined with a large, fast core for a resp...

Titleist Introduces Next Generation Tour Speed Golf Ball

The reformulated Titleist Tour Speed continues to produce consistently fast speed, penetrating flight, and exceptional short game control golfers have come to trust and expect from this model. All ...

Scotty Cameron Introduces New Xperimental GOLO 6.2 LTD Putter

Titleist introduces Scotty Cameron's Xperimental GOLO 6.2 LTD putter, a special release compact mallet crafted with a Chromatic Bronze finish and a tour-proven plumbing neck configuration.

Titleist Launches New GT Fairway Metals

The new Titleist GT2 and GT3 fairway metals build upon the engineering breakthroughs that created the GT driver line, delivering exceptional performance from material and construction advancements.

Titleist Introduces All-New GT Driver Line

Titleist, the most played driver on the PGA TOUR for five years and counting, introduces three all-new GT driver models, the most advanced and best-performing drivers to ever bear the Titleist scri...

Scotty Cameron Introduces New B3 Triple Black Design LTD Putters

Titleist announces new Scotty Cameron B3 Triple Black Design LTD putters, a special run of classic, playable blade designs crafted in a Tour Black finish.

Now on Tour: New Titleist GT Drivers

For five seasons and counting, Titleist drivers have been the top choice among the world’s best players competing on the PGA TOUR. Today at the Memorial Tournament, the next generation of TOUR’s mo...

Vokey WedgeWorks Launches 2024 L Grind

CARLSBAD, Calif. (May 15, 2024) – The new Vokey Design WedgeWorks L Grind, a tour-proven low bounce lob wedge, is now available on Vokey.com.

Titleist Introduces New Scotty Cameron Phantom Putters

Scotty Cameron introduces his 2024 lineup of Phantom mallets, 10 new models completely redesigned to meet the demands of the modern game through alignment-infused head shapes with improved sound an...

Titleist Introduces New Vokey Design SM10 Wedges

Titleist’s new Vokey Design SM10 wedges are engineered to produce a lower, more controlled flight with improved feel and maximum spin – advancing the performance of the game’s most played wedges th...

Now On Tour: New Scotty Cameron Phantom Prototype Putters

New Scotty Cameron Phantom prototype putters have arrived in Hawaii, with PGA TOUR players at this week’s Sony Open getting their first look at four of Scotty’s new mallet designs for 2024.

Now on Tour: New Vokey SM10 Wedges

As the 2024 PGA TOUR season debuts this week in Maui, so does the next generation of the TOUR’s longstanding most played wedges: Vokey Design SM10.

Titleist Introduces Scotty Cameron Concept X 7.2 LTD Putter

Scotty Cameron introduces the new Concept X 7.2 LTD putter, a limited-release offering that combines the performance of the Phantom X 7 with a tour-inspired plumbing neck.

Titleist Introduces New U•505 and T200 Utility Irons

The introduction of the new Titleist U•505 and T200 utility irons provides golfers with enhanced feel and improved accuracy in two tour-proven shapes engineered to create more scoring opportunities...

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