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Titleist Introduces AVX and Tour Soft AIM 360 Golf Balls

itleist introduces AVX and Tour Soft AIM 360 golf balls, featuring a new 360-degree marking designed to improve precision and accuracy in alignment. The new AIM 360 design is the latest addition to Titleist’s lineup of Alignment Integrated Marking (AIM) products, which also includes Pro V1, Pro V1x and Pro V1x Left Dash Performance Alignment and...

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Now on Tour: New Titleist T-Series Irons

Titleist, the most played iron brand on the PGA TOUR for 11 seasons and counting, officially launches the NEW T-Series iron lineup on tour.

Vokey WedgeWorks Introduces New Tour Toe Stamp Wedges

Titleist introduces Vokey WedgeWorks’ all-new Tour Toe Stamp offering, giving all golfers the opportunity to game Vokey Design SM10 wedges with a unique, tour-inspired look.

Titleist Introduces New GT280 Mini Driver

Titleist introduces the all-new GT280, the newest addition to Titleist’s GT metalwood family.

Titleist Presents: “Making the Modern Wedge | Bob Vokey and the Spin Milled Story”

Titleist presents “Making the Modern Wedge | Bob Vokey and the Spin Milled Story,” a short film chronicling Master Craftsman Bob Vokey’s journey to create the best-performing wedges in the game.

Titleist Introduces Vokey WedgeWorks 44F Pitching Wedge

Titleist introduces the new Vokey Design WedgeWorks 44F pitching wedge, designed for players who prefer the performance and profile of a Vokey pitching wedge but require a stronger loft to properly...

Titleist Releases Vokey WedgeWorks A Grind Lob Wedges

Vokey Design releases the WedgeWorks A Grind, a low bounce lob wedge grind with a narrow, smooth sole that produces a fast feel through the turf.

Titleist Releases New Limited-Edition T-Series Black Irons

itleist, the most played iron on the PGA TOUR for 20 of the last 21 seasons, including each of the last 11, introduces the new limited-edition T-Series Black irons.

Titleist Introduces New Scotty Cameron Studio Style Putters

Scotty Cameron presents the most significant re-design of his blade putter offering in recent history with the new 2025 Studio Style line, a bold statement of the future with a nod to the past.

Titleist Introduces New Vokey Design Limited-Edition Oil Can Finish

Vokey Design unveils its new, limited-edition Oil Can finish, a modern update to the classic Vokey Oil Can look, now available with the performance and technology of Vokey Design SM10 wedges.

Titleist Adds 58.06K, 60.06K Lob Wedge Models to Vokey Design SM10 Lineup

Vokey Design, the most played wedges on the PGA TOUR since 2004, will extend its SM10 family in 2025 with the addition of two new tour-proven offerings – the 58.06K and 60.06K lob wedges.

Titleist Introduces New GT1, GT2 and GT3 Hybrids

Building on the Generational Technology of the new GT drivers and fairways, Titleist adds to its family of metalwoods with the introduction of the all-new GT1, GT2 and GT3 hybrids. The new lineup ...

Titleist Continues Metalwood Innovation with Launch of New GT1 Driver, Fairway and Hybrid

Titleist introduces the all-new GT1 driver, fairway and hybrid, rounding out the tour-validated GT metalwood lineup with models in each category designed to deliver high launch, fast ball speeds an...

Titleist Introduces AVX and Tour Soft AIM 360 Golf Balls

itleist introduces AVX and Tour Soft AIM 360 golf balls, featuring a new 360-degree marking designed to improve precision and accuracy in alignment. The new AIM 360 design is the latest addition to...

Titleist Introduces New Pro V1 and Pro V1x Golf Balls

Building upon decades of breakthrough golf ball innovation and excellence in process, Titleist introduces the new 2025 Pro V1 and Pro V1x, engineered to deliver more speed off the tee, more control...

25 Years of Innovation: NEW Pro V1 and Pro V1x launch on PGA TOUR

A quarter-century of breakthrough golf ball innovation continues this week in Las Vegas with the introduction of the new 2025 Titleist Pro V1 and Pro V1x golf balls on the PGA TOUR – marking the st...

Titleist Presents: "Searching for Spin | The Story Behind Titleist RCT Golf Balls"

An inside look at the conception, development and creation of Titleist’s Radar Capture Technology

Titleist Introduces New Golf Ball Fitting App

Titleist introduces the new Golf Ball Fitting App, a comprehensive and efficient way for golfers to find the best Titleist golf ball model for their game.

Titleist Introduces Pro V1, Pro V1x and Pro V1x Left Dash with Enhanced Alignment

FAIRHAVEN, Mass. (May 14, 2024) – Titleist introduces Pro V1, Pro V1x and Pro V1x Left Dash golf balls with Enhanced Alignment, offering a performance-oriented alignment design straight out of the ...

Titleist Introduces Next Generation AVX Golf Balls

The new Titleist AVX golf ball has been reengineered from core to cover to increase performance on every shot, delivering longer distance tee to green, more greenside spin and control and even soft...

Titleist Introduces New TruFeel – The Softest Titleist Golf Ball

FAIRHAVEN, Mass. (Jan. 10, 2024) – The new Titleist TruFeel, the next generation of the softest Titleist golf ball, is designed to provide long distance and increased greenside spin and control – w...

Titleist Introduces New Tour Soft Golf Balls

Faster core technology and a reformulated cover system drives improved all-around performance in the new Titleist Tour Soft golf ball, providing golfers with longer distance off the tee and increas...

Titleist Introduces New Pro V1 and Pro V1x Golf Balls

The 2023 Titleist Pro V1 and Pro V1x - the next generation of the most trusted golf balls in the game - set another standard for tee-to-green performance and consistency through advanced core techn...

Now on Tour: Next Generation Titleist Pro V1 and Pro V1x Golf Balls

The new 2023 Titleist Pro V1 and Pro V1x golf balls, the next generation of the #1 ball in golf, made their PGA TOUR debut last week at the Sanderson Farms Championship – a week earlier than expected.

Titleist Pro V1x Left Dash and AVX Golf Balls Now Available with Innovative Radar Capture Technology

Titleist introduced Pro V1 and Pro V1x golf balls with innovative Radar Capture Technology (RCT) last October. Developed by Titleist Golf Ball R&D engineers, the golf balls are designed to enhance ...

Now on Tour: New Titleist T-Series Irons

Titleist, the most played iron brand on the PGA TOUR for 11 seasons and counting, officially launches the NEW T-Series iron lineup on tour.

Vokey WedgeWorks Introduces New Tour Toe Stamp Wedges

Titleist introduces Vokey WedgeWorks’ all-new Tour Toe Stamp offering, giving all golfers the opportunity to game Vokey Design SM10 wedges with a unique, tour-inspired look.

Titleist Introduces New GT280 Mini Driver

Titleist introduces the all-new GT280, the newest addition to Titleist’s GT metalwood family.

Titleist Presents: “Making the Modern Wedge | Bob Vokey and the Spin Milled Story”

Titleist presents “Making the Modern Wedge | Bob Vokey and the Spin Milled Story,” a short film chronicling Master Craftsman Bob Vokey’s journey to create the best-performing wedges in the game.

Titleist Introduces Vokey WedgeWorks 44F Pitching Wedge

Titleist introduces the new Vokey Design WedgeWorks 44F pitching wedge, designed for players who prefer the performance and profile of a Vokey pitching wedge but require a stronger loft to properly...

Titleist Releases Vokey WedgeWorks A Grind Lob Wedges

Vokey Design releases the WedgeWorks A Grind, a low bounce lob wedge grind with a narrow, smooth sole that produces a fast feel through the turf.

Titleist Releases New Limited-Edition T-Series Black Irons

itleist, the most played iron on the PGA TOUR for 20 of the last 21 seasons, including each of the last 11, introduces the new limited-edition T-Series Black irons.

Titleist Introduces New Scotty Cameron Studio Style Putters

Scotty Cameron presents the most significant re-design of his blade putter offering in recent history with the new 2025 Studio Style line, a bold statement of the future with a nod to the past.

Titleist Introduces New Vokey Design Limited-Edition Oil Can Finish

Vokey Design unveils its new, limited-edition Oil Can finish, a modern update to the classic Vokey Oil Can look, now available with the performance and technology of Vokey Design SM10 wedges.

Titleist Adds 58.06K, 60.06K Lob Wedge Models to Vokey Design SM10 Lineup

Vokey Design, the most played wedges on the PGA TOUR since 2004, will extend its SM10 family in 2025 with the addition of two new tour-proven offerings – the 58.06K and 60.06K lob wedges.

Titleist Introduces New GT1, GT2 and GT3 Hybrids

Building on the Generational Technology of the new GT drivers and fairways, Titleist adds to its family of metalwoods with the introduction of the all-new GT1, GT2 and GT3 hybrids. The new lineup ...

Titleist Continues Metalwood Innovation with Launch of New GT1 Driver, Fairway and Hybrid

Titleist introduces the all-new GT1 driver, fairway and hybrid, rounding out the tour-validated GT metalwood lineup with models in each category designed to deliver high launch, fast ball speeds an...

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