Titleist Introduces New AIM Designs for AVX, Tour Soft, Velocity and TruFeel Golf Balls

Testing has shown that players using Titleist AIM designs are up to 35% more precise in aligning their putts

FAIRHAVEN, Mass. (March 6, 2026) — Titleist expands upon its player-validated golf ball alignment offerings with the introduction of four new Alignment Integrated Marking (AIM) models to help golfers achieve more precise alignment on the greens. 

Complementing the AIM designs already available on Pro V1, Pro V1x and Pro V1x Left Dash, the addition of four unique patterns on Titleist’s AVX, Tour Soft, Velocity and TruFeel models rounds out a complete lineup of advanced alignment designs across the entire golf ball family. 

AVX and TruFeel models are both offered with new AIM 360 markings, custom printed around the circumference of the golf ball, while AIM Performance designs are featured opposite the sidestamp on both Tour Soft and Velocity, the fourth pole of design space on the golf ball. All four new Titleist AIM golf ball models are now available in golf shops worldwide.

“We’ve conducted significant testing around alignment tendencies and how accurate players are with different types of markings,” said Scott Cooper, Titleist’s Director of Golf Ball Product Development. “The data consistently shows improvement for most golfers when they align their putts with our AIM designs. When we talk about improved performance, it needs to be discernible and impactful to the golfer.” 

"Interestingly, AIM is more valuable as you get farther from the hole,” said Frederick Waddell, Director of Golf Ball Product Management. “On a four-foot putt, you might be okay lining up your ball with a standard sidestamp because it's such a short putt. But as you go back to 12 feet or 16 feet, you could be off by up to a foot on either side of the hole as that dispersion cone gets wider. The data really illustrates that, for golfers who like a form of alignment on their ball, our AIM designs can help them be more precise on the greens.” 

Before every new Titleist golf ball model is introduced, it must undergo rigorous testing to demonstrate discernible performance advantages for the golfer. Titleist Golf Ball R&D and manufacturing teams have approached advanced alignment designs with the same intentionality.

“Golfers expect Titleist to deliver real performance benefits, and that was our goal from the start,” Waddell said. “As we always do, we went to the PGA TOUR and LPGA Tour to understand their use of alignment features and preferred designs.”

Roughly 65% of Titleist golf ball players on the PGA TOUR mark their Pro V1 or Pro V1x with some kind of alignment cue. The first AIM Performance design, currently available on Pro V1 family models, was inspired by the most popular of those tour player additions: a long, straight line. 

Titleist also extended AIM research to dedicated golfers, testing more unique, custom alignment features with Team Titleist members to gauge design appeal. There was clear interest, and not just from Pro V1 and Pro V1x players.

To assess the effectiveness of AIM designs, Titleist Golf Ball R&D developed a proprietary device that measured how precise golfers were in aligning their golf ball to a target in a controlled test. The new technology helped Titleist uncover thousands of data points around alignment tendencies through player testing. 

Golfers were instructed to line up their golf ball to the hole using a variety of alignment cues, and precision was evaluated by measuring the left-right proximity of their aim to the hole through absolute angles. Results revealed a noticeably tighter alignment distribution for golfers using AIM alignment aids compared to those using a standard length sidestamp. Specifically, golfers using AIM were up to 35% more precise with their alignment.

Distinctive alignment design that gradually softens around the circumference of the ball for improved aim and accuracy.

AVX player profile: AVX is designed for players seeking long distance, low spin and a penetrating flight in the long game along with impressive stopping power into the green and very soft feel.

The new AVX improves short-game control with a softer urethane cover and dials in long-game performance with a faster core formulation and a re-engineered high flex casing layer. 

AVX AIM 360 Price

Australia: $69.95 per dozen

New Zealand: $84.95 per dozen

Premium extended three-line alignment for more precise aim and accuracy, available in blue and black.

Tour Soft player profile: Tour Soft is designed for exceptional performance from tee to green for golfers seeking an excellent combination of distance, feel and spin at a lower price point. 

The new Tour Soft features a brand-new dimple design, core dimension and elastomer cover blend for a more consistent flight, better stopping power and a very soft feel.

Tour Soft AIM Performance Price

Australia: $59.95 per dozen

New Zealand: $69.95 per dozen

Distinctive orange and black arrow alignment design for improved aim and accuracy. 

Velocity player profile: Velocity is recommended for players who prioritise distance from tee to green above all other performance attributes. 

The new Velocity features advancements to every layer of the golf ball, helping deliver longer distance off the tee, lower long-game spin and a more penetrating flight.

Velocity AIM Performance Price

Australia: $49.95 per dozen

New Zealand: $59.95 per dozen

Unique, continuous red arrow alignment design that wraps the circumference of the ball for improved aim and accuracy.

TruFeel player profile: TruFeel, the softest Titleist golf ball, is designed to provide long distance, consistent greenside spin and an ultra-soft feel.

TruFeel AIM 360 Price

Australia: $39.95 per dozen

New Zealand: $44.95 per dozen

In addition to the newly introduced AIM designs for 2026, Pro V1, Pro V1x and new Pro V1x Left Dash golf balls continue to be offered in AIM Performance (available from June 2026) and AIM Enhanced designs.

The Pro V1 family’s AIM Performance marking is designed after one of the most common additions tour players make to their golf ball: a long, straight line. The 105-degree design is printed on the golf ball’s fourth pole. It is available in black, red, blue and pink colours.

The Pro V1 family’s AIM Enhanced marking is an extended three-line alignment design incorporated into the golf ball’s sidestamp. The built-in visual aid measures over 65% longer than the standard Titleist sidestamp.

© 2026 Acushnet Company. All rights reserved. Titleist and all related trademarks are the property of Acushnet Company or its subsidiaries. This announcement does not create any contractual obligations or warranties beyond those expressly provided in writing at the time of purchase.