Titleist Introduces All-New Tour Soft Golf Balls

FAIRHAVEN, Mass (Jan. 24, 2018) – The continued pursuit of breakthrough technology and performance by Titleist golf ball engineers has resulted in the all-new Titleist Tour Soft golf balls, now available in golf shops worldwide.

For golfers demanding better feel, the invention of Titleist Tour Soft – the softest-feeling golf ball in its category – delivers a better performance experience. Tour Soft’s innovative design combines the largest core ever engineered into a Titleist golf ball with ultra-thin cover technology to provide responsive feel, very fast speed for commanding distance and excellent short game performance.

“We knew based on breakthroughs being made in R&D that there was an opportunity to deliver a brand new high performance golf ball that would lead the category in terms of soft compression feel,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. “Ultimately, because of our exhaustive and iterative prototyping process, we were able to deliver everything we wanted in Tour Soft – and more. It’s not only the softest ball in the category. It’s better and longer than Chrome Soft, TP5 and Tour B RXS.”

NEW TITLEIST TOUR SOFT: Category-leading soft feel, commanding distance, excellent short game performance.

• The largest Titleist core ever produces category-leading soft feel and high ball speed for commanding distance. In developing Tour Soft’s core, the Titleist Golf Ball R&D and Operations teams were challenged to surpass previously accepted core size limitations in order to produce a golf ball that feels better and is as long or longer than the competition.

• A new ultra-thin 4CE grafted cover made with TCU Process Technology generates advanced short game control. Innovations in the manufacturing process at Titleist Ball Plant 2 in Massachusetts allowed engineers to mold the extremely thin, very soft cover formulation – made from a proprietary blend of four different materials – uniformly across the surface.

• A new spherically-tiled 342 cuboctahedron dimple design, optimized for the new Tour Soft construction, delivers a penetrating trajectory and consistent flight.

• Tour Soft is available in both white and high-optic yellow.

More than 19,000 golfers participated in the white box testing and validation process for the new Titleist Tour Soft, with golfers receiving prototype golf balls for on-course evaluation. Player feedback was then gathered through Team Titleist and shared with Titleist R&D. This included a three-ball blind prototype test in January 2017 that led to some key insights toward the Tour Soft development.

New Titleist Tour Soft golf balls are available in golf shops worldwide beginning Jan. 24, 2018. MAP: $34.99/dozen.