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Titleist Introduces New AIM Designs for AVX, Tour Soft, Velocity and TruFeel Golf Balls

Titleist expands upon its player-validated golf ball alignment offerings with the introduction of new Alignment Integrated Marking (AIM) designs for 2026.

Titleist Introduces NEW Velocity Golf Balls

The new Titleist Velocity golf balls are engineered to deliver longer distance off the tee, lower long-game spin, a more penetrating flight and reliable greenside spin, unlocking improved performan...

Titleist Introduces NEW Tour Soft Golf Balls

Redesigned from core to cover, the new Titleist Tour Soft is packed with advanced golf ball technologies that provide a complete combination of longer distance, increased stopping power and very so...

Titleist Introduces NEW AVX Golf Balls

Reengineered to produce more greenside spin, the new Titleist AVX golf ball improves short-game control while maintaining the low long-game spin, exceptional distance and very soft feel that AVX pl...

Titleist Introduces NEW Pro V1x Left Dash (–Pro V1x) Golf Balls

Faster dual-core technology and advanced aerodynamics drive longer distance with even more consistent flight in the new Titleist Pro V1x Left Dash golf ball, available in golf shops worldwide begin...

Now on Tour: NEW Titleist Pro V1x Left Dash (–Pro V1x)

The next generation of Titleist’s Pro V1x Left Dash golf ball has officially landed on the PGA TOUR, with Left Dash players at this week’s Procore Championship getting their first opportunity to pu...

Titleist Introduces AVX and Tour Soft AIM 360 Golf Balls

itleist introduces AVX and Tour Soft AIM 360 golf balls, featuring a new 360-degree marking designed to improve precision and accuracy in alignment. The new AIM 360 design is the latest addition to...

Titleist Introduces New Pro V1 and Pro V1x Golf Balls

Building upon decades of breakthrough golf ball innovation and excellence in process, Titleist introduces the new 2025 Pro V1 and Pro V1x, engineered to deliver more speed off the tee, more control...

25 Years of Innovation: NEW Pro V1 and Pro V1x launch on PGA TOUR

A quarter-century of breakthrough golf ball innovation continues this week in Las Vegas with the introduction of the new 2025 Titleist Pro V1 and Pro V1x golf balls on the PGA TOUR – marking the st...

Titleist Introduces Pro V1, Pro V1x and Pro V1x Left Dash with Enhanced Alignment

FAIRHAVEN, Mass. (May 14, 2024) – Titleist introduces Pro V1, Pro V1x and Pro V1x Left Dash golf balls with Enhanced Alignment, offering a performance-oriented alignment design straight out of the ...

Titleist Introduces Next Generation AVX Golf Balls

The new Titleist AVX golf ball has been reengineered from core to cover to increase performance on every shot, delivering longer distance tee to green, more greenside spin and control and even soft...

Titleist Introduces New TruFeel – The Softest Titleist Golf Ball

FAIRHAVEN, Mass. (Jan. 10, 2024) – The new Titleist TruFeel, the next generation of the softest Titleist golf ball, is designed to provide long distance and increased greenside spin and control – w...

Titleist Introduces NEW GTS300 Mini Driver

Expanding upon the tour-proven lineup of GTS drivers and fairways, Titleist unveils the NEW GTS300 mini driver, featuring a larger, more forgiving design that delivers exceptional distance, control...

Titleist Releases New Limited-Edition T-Series Black Vapor Irons

Titleist introduces new limited-edition T-Series Black Vapor irons, refreshing the latest generation of tour-proven Titleist iron technology and performance with a premium black look.

Vokey Introduces New SM11 Black Vapor Wedges with Flight Lines

Vokey Design introduces NEW SM11 Black Vapor wedges with Flight Lines, helping golfers unlock better wedge play by promoting repeatable, shot-specific setup positions.

Scotty Cameron® Adds New Phantom 3.2, 12 Models to Mallet Lineup

Scotty Cameron introduces the Phantom 3.2 and Phantom 12 putter models, bookending the tour-proven 2026 Phantom lineup with new mid-mallet and high-MOI mallet designs to target distinct player need...

Titleist Introduces NEW GTS Fairways

The NEW Titleist GTS2 and GTS3 fairways are designed with a network of breakthrough metalwood technologies to promote higher flight, lower spin and more forgiveness off the tee and turf.

Titleist Introduces NEW GTS Drivers

Titleist’s relentless approach to total driver performance delivers its next breakthrough with the introduction of the NEW GTS drivers.

Now on Tour: GTS300 Mini Driver

The tour launch of Titleist’s GTS metalwoods family continues this week with the debut of the NEW GTS300 mini driver on the PGA TOUR.

Titleist Introduces New Lineup of Vokey WedgeWorks Grinds

Vokey WedgeWorks introduces its new lineup of lob wedges, bringing the latest Vokey technology to an even wider range of sole grinds.

Titleist GTS2 and GTS3 Fairways Launch on Tour

The tour launch of Titleist’s GTS metalwoods family continues this week as the NEW GTS2 and GTS3 fairways begin their rollout across the worldwide professional tours.

Now on Tour: Titleist GTS Drivers

Today, for the first time, PGA TOUR players in the field at the Texas Children’s Houston Open are getting their first look at the next generation of Titleist driver technology: GTS.

Titleist Introduces Limited-Edition Oil Can Finish on T-Series Irons

For the first time, Titleist’s T-Series irons are available in a limited-edition Oil Can finish, bringing a new look to the most played iron brand on the PGA TOUR.

Scotty Cameron Adds Santa Fe and Fastback 2 Models to Studio Style Lineup

Scotty Cameron introduces three new models — the Santa Fe, Fastback 2 and Fastback 2 Long Design — to his Studio Style lineup, advancing his blade and mid-mallet family with new configurations for ...

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