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Titleist Introduces Next Generation AVX Golf Balls

The new Titleist AVX golf ball has been reengineered from core to cover to increase performance on every shot, delivering longer distance tee to green, more greenside spin and control and even soft...

Titleist Introduces New Tour Soft Golf Balls

Faster core technology and a reformulated cover system drives improved all-around performance in the new Titleist Tour Soft golf ball, providing golfers with longer distance off the tee and increas...

Titleist Introduces New TruFeel – The Softest Titleist Golf Ball

FAIRHAVEN, Mass. (Jan. 10, 2024) – The new Titleist TruFeel, the next generation of the softest Titleist golf ball, is designed to provide long distance and increased greenside spin and control – w...

Titleist Introduces New Pro V1 and Pro V1x Golf Balls

Improved core technology raises the bar for the #1 Ball in Golf New Models Provide Longer Distance, Lower Long Game Spin, and Greater Consistency

Now on Tour: Next Generation Titleist Pro V1 and Pro V1x Golf Balls

The new 2023 Titleist Pro V1 and Pro V1x golf balls, the next generation of the #1 ball in golf, made their PGA TOUR debut last week at the Sanderson Farms Championship – a week earlier than expected.

Titleist Introduces Next Generation Tour Speed Golf Ball

The reformulated Titleist Tour Speed continues to produce consistently fast speed, penetrating flight, and exceptional short game control golfers have come to trust and expect from this model. All ...

New Titleist Tour Soft Optimizes Aerodynamics For Exceptional Tee Through Green Performance

Titleist introduces its third generation Tour Soft golf ball, responding to golfer feedback with a new aerodynamic design for longer distance off the tee combined with a large, fast core for a resp...

Built for Distance: Titleist Introduces the New Velocity Golf Ball

Power breeds confidence and the new Titleist Velocity golf ball is engineered to provide increased speed with high flight for golfers with one main objective – long distance. This is accomplished t...

Titleist Introduces New TruFeel Golf Ball

Already the softest golf ball in the Titleist golf ball family, the TruFeel has been re-designed for more distance than ever before in combination with even softer greenside feel. Now available in ...

Titleist Introduces the New AVX Golf Ball

Titleist introduces the third generation of its AVX golf ball, improving upon short game spin and control, increasing driver distance, and providing even softer feel. The original AVX was engineere...

Titleist Introduces Innovative Pro V1 Radar Capture Technology

New Pro V1 and Pro V1x golf balls with Radar Capture Technology (RCT) – developed by Titleist Golf Ball R&D engineers and validated in collaboration with a team of TrackMan experts – are designed t...

Titleist Launches Virtual Tour of Pro V1 Manufacturing Process

The manufacturing process for the new Titleist 2021 Pro V1 and Pro V1x golf balls – encompassing over 200,000 square feet of engineering innovation – is now on display for golfers around the world ...

Titleist Presents 'Finding Feel' Docuseries

The feel of a pure iron shot is a sensation every golfer chases. It’s a personal experience, a phenomenon that occurs within half a millisecond, that’s difficult to describe – and even tougher to c...

Titleist Introduces New Scotty Cameron Phantom Putters

Scotty Cameron introduces his 2024 lineup of Phantom mallets, 10 new models completely redesigned to meet the demands of the modern game through alignment-infused head shapes with improved sound an...

Titleist Introduces New Vokey Design SM10 Wedges

Titleist’s new Vokey Design SM10 wedges are engineered to produce a lower, more controlled flight with improved feel and maximum spin – advancing the performance of the game’s most played wedges th...

Now On Tour: New Scotty Cameron Phantom Prototype Putters

New Scotty Cameron Phantom prototype putters have arrived in Hawaii, with PGA TOUR players at this week’s Sony Open getting their first look at four of Scotty’s new mallet designs for 2024.

Now on Tour: New Vokey SM10 Wedges

As the 2024 PGA TOUR season debuts this week in Maui, so does the next generation of the TOUR’s longstanding most played wedges: Vokey Design SM10.

Titleist Introduces Next Generation T-Series Irons: T100, T150, T200 and T350

The next generation Titleist T-Series irons family establishes a new standard in iron engineering, reaffirming Titleist’s commitment to creating the world’s best irons while providing golfers with ...

Titleist Introduces New U•505 and T200 Utility Irons

The introduction of the new Titleist U•505 and T200 utility irons provides golfers with enhanced feel and improved accuracy in two tour-proven shapes engineered to create more scoring opportunities...

Now on Tour: New Titleist T-Series Irons

The next generation of the PGA TOUR’s most played irons – Titleist T-Series – will make their debut this week at the Memorial Tournament.

Titleist Presents ‘We Go Farther’ Docuseries – The Story of the Titleist Speed Project and the Most Played Drivers on...

“We Go Farther,” a new four-part docuseries chronicling the Titleist Speed Project, an R&D breakthrough that drove the resurgence of Titleist drivers on the PGA TOUR, debuts today on the Titleist Y...

Titleist Introduces New Jet Black Premium Finish to Vokey Design SM9 Wedges

The tour-proven craftsmanship, performance and technology of Vokey Design SM9 wedges will now be available in a new premium all-black Titanium Carbide Vapor finish. Available globally on March 3 (w...

Titleist Introduces Limited T100, T100•S and T200 Irons in Tour-Inspired Black Finish

The precision, feel and playability of Titleist T100, T100•S and T200 irons are now available in an all-black Titanium Carbide Vapor finish, bringing a new look to the most played irons on the PGA ...

Titleist Introduces New Scotty Cameron Super Select Putters

For the latest evolution of the world’s finest milled putters, Scotty Cameron builds upon the tour-proven success of 2020's Special Select line and introduces 10 new Super Select models in 2023, wh...

Titleist Introduces New Players and Hybrid Stand Bags

Titleist, Golf’s Symbol of Excellence, introduces four new golf bag models across two distinct categories – stand and hybrid – for the 2021 Australia and NZ season.

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