January 22, 2026
Golf Balls

Titleist Introduces NEW Velocity Golf Balls

The new Titleist Velocity golf balls are engineered to deliver longer distance off the tee, lower long-game spin, a more penetrating flight and reliable greenside spin, unlocking improved performance through advancements to every layer of the golf ball.

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January 22, 2026
Golf Balls

Titleist Introduces NEW Tour Soft Golf Balls

Redesigned from core to cover, the new Titleist Tour Soft is packed with advanced golf ball technologies that provide a complete combination of longer distance, increased stopping power and very so...

January 21, 2026
Golf Clubs

Scotty Cameron Adds Santa Fe and Fastback 2 Models to Studio Style Lineup

Scotty Cameron introduces three new models — the Santa Fe, Fastback 2 and Fastback 2 Long Design — to his Studio Style lineup, advancing his blade and mid-mallet family with new configurations for ...

January 21, 2026
Golf Clubs

Scotty Cameron Introduces NEW Phantom Mallet Putters

Precision-milled with full-face Studio Carbon Steel inserts, Scotty Cameron’s new Phantom mallet lineup delivers softer feel and sharper distance control in a variety of setup configurations to mee...

January 20, 2026
Golf Clubs

Titleist Introduces New Vokey Design SM11 Wedges

The next generation of the PGA TOUR’s most played wedges, new Vokey Design SM11 models have been engineered to provide precise flight and distance control, exceptional feel and maximum spin.

January 15, 2026
Golf Balls

Titleist Introduces NEW AVX Golf Balls

Reengineered to produce more greenside spin, the new Titleist AVX golf ball improves short-game control while maintaining the low long-game spin, exceptional distance and very soft feel that AVX pl...

January 13, 2026
Golf Clubs

Now on Tour: NEW Scotty Cameron Phantom Mallets

New Scotty Cameron Phantom mallets have arrived on the PGA TOUR, with next generation Phantom 5, 7 and 9R head designs and a range of neck and shaft configurations available to players at the seaso...

January 8, 2026
Golf Balls

Titleist Introduces NEW Pro V1x Left Dash (–Pro V1x) Golf Balls

Faster dual-core technology and advanced aerodynamics drive longer distance with even more consistent flight in the new Titleist Pro V1x Left Dash golf ball, available in golf shops worldwide begin...

November 21, 2025
Golf Clubs

Vokey WedgeWorks Releases 64 T Grind

Vokey WedgeWorks introduces the limited-edition 64 T Grind, a high-lofted lob wedge designed to help golfers navigate firm conditions, elevated greens and short-sided lies.

November 5, 2025
Golf Clubs

Scotty Cameron Launches New OC (Onset Centre) Low-Torque Putters

New Scotty Cameron OC (Onset Centre) putters combine low-torque performance with exceptional feel and feedback, promoting a square-to-the-path delivery while keeping golfers connected to the puttin...

October 29, 2025
Golf Clubs

Titleist Introduces Scotty Cameron Studio Xperimental Limited Putters

All-new prototype-inspired Squareback 2 and Fastback 2 configurations feature Steel Gray finish, SCS face inserts and custom graphite shafts

September 9, 2025
Golf Balls

Now on Tour: NEW Titleist Pro V1x Left Dash (–Pro V1x)

The next generation of Titleist’s Pro V1x Left Dash golf ball has officially landed on the PGA TOUR, with Left Dash players at this week’s Procore Championship getting their first opportunity to pu...

July 16, 2025
Golf Clubs

Scotty Cameron Introduces New Phantom Black Putters

Titleist announces new Scotty Cameron Phantom Black putters, a limited release lineup of four new Phantom mallets made with tour-inspired modifications and features, each in an elegant Tour Black f...

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January 22, 2026
Golf Balls

Titleist Introduces NEW Velocity Golf Balls

January 22, 2026
Golf Balls

Titleist Introduces NEW Tour Soft Golf Balls

January 15, 2026
Golf Balls

Titleist Introduces NEW AVX Golf Balls

January 8, 2026
Golf Balls

Titleist Introduces NEW Pro V1x Left Dash (–Pro V1x) Golf Balls

September 9, 2025
Golf Balls

Now on Tour: NEW Titleist Pro V1x Left Dash (–Pro V1x)

June 4, 2025
Golf Balls

Titleist Introduces AVX and Tour Soft AIM 360 Golf Balls

itleist introduces AVX and Tour Soft AIM 360 golf balls, featuring a new 360-degree marking designed to improve precision and accuracy in alignment. The new AIM 360 design is the latest addition to...

January 14, 2025
Golf Balls

Titleist Introduces New Pro V1 and Pro V1x Golf Balls

Building upon decades of breakthrough golf ball innovation and excellence in process, Titleist introduces the new 2025 Pro V1 and Pro V1x, engineered to deliver more speed off the tee, more control...

October 15, 2024
Golf Balls

25 Years of Innovation: NEW Pro V1 and Pro V1x launch on PGA TOUR

A quarter-century of breakthrough golf ball innovation continues this week in Las Vegas with the introduction of the new 2025 Titleist Pro V1 and Pro V1x golf balls on the PGA TOUR – marking the st...

July 12, 2024
Golf Balls

Titleist Introduces Pro V1, Pro V1x and Pro V1x Left Dash with Enhanced Alignment

FAIRHAVEN, Mass. (May 14, 2024) – Titleist introduces Pro V1, Pro V1x and Pro V1x Left Dash golf balls with Enhanced Alignment, offering a performance-oriented alignment design straight out of the ...

January 18, 2024
Golf Balls

Titleist Introduces Next Generation AVX Golf Balls

The new Titleist AVX golf ball has been reengineered from core to cover to increase performance on every shot, delivering longer distance tee to green, more greenside spin and control and even soft...

January 11, 2024
Golf Balls

Titleist Introduces New Tour Soft Golf Balls

Faster core technology and a reformulated cover system drives improved all-around performance in the new Titleist Tour Soft golf ball, providing golfers with longer distance off the tee and increas...

January 11, 2024
Golf Balls

Titleist Introduces New TruFeel – The Softest Titleist Golf Ball

FAIRHAVEN, Mass. (Jan. 10, 2024) – The new Titleist TruFeel, the next generation of the softest Titleist golf ball, is designed to provide long distance and increased greenside spin and control – w...

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January 21, 2026
Golf Clubs

Scotty Cameron Adds Santa Fe and Fastback 2 Models to Studio Style Lineup

January 21, 2026
Golf Clubs

Scotty Cameron Introduces NEW Phantom Mallet Putters

January 20, 2026
Golf Clubs

Titleist Introduces New Vokey Design SM11 Wedges

The next generation of the PGA TOUR’s most played wedges, new Vokey Design SM11 models have been engineered to provide precise flight and distance control, exceptional feel and maximum spin.

January 13, 2026
Golf Clubs

Now on Tour: NEW Scotty Cameron Phantom Mallets

November 21, 2025
Golf Clubs

Vokey WedgeWorks Releases 64 T Grind

Vokey WedgeWorks introduces the limited-edition 64 T Grind, a high-lofted lob wedge designed to help golfers navigate firm conditions, elevated greens and short-sided lies.

November 5, 2025
Golf Clubs

Scotty Cameron Launches New OC (Onset Centre) Low-Torque Putters

October 29, 2025
Golf Clubs

Titleist Introduces Scotty Cameron Studio Xperimental Limited Putters

All-new prototype-inspired Squareback 2 and Fastback 2 configurations feature Steel Gray finish, SCS face inserts and custom graphite shafts

July 16, 2025
Golf Clubs

Scotty Cameron Introduces New Phantom Black Putters

July 11, 2025
Golf Clubs

Titleist Launches New T-Series Iron Lineup

Titleist officially introduces the all-new T-Series lineup, engineered to deliver exceptional performance, consistency and feel on every strike.

July 11, 2025
Golf Clubs

Titleist Introduces New T250•U and U•505 Utility Irons

Titleist rounds out the new T-Series iron lineup with the introduction of the all-new T250•U and next generation U•505 utility irons, designed to launch the ball higher with consistently fast ball ...

June 27, 2025
Golf Clubs

Titleist Introduces New Vokey Design SM10 Black Vapor Wedges

Vokey Design introduces its new, limited-edition Black Vapor finish on SM10 wedges, bringing a premium black look to the PGA TOUR’s most played wedges.