Golf Balls
News releases
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Titleist Introduces Next Generation AVX Golf Balls
The new Titleist AVX golf ball has been reengineered from core to cover to increase performance on every shot, delivering longer distance tee to green, more greenside spin and control and even soft...
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Titleist Introduces New Tour Soft Golf Balls
Faster core technology and a reformulated cover system drives improved all-around performance in the new Titleist Tour Soft golf ball, providing golfers with longer distance off the tee and increas...
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Titleist Introduces New TruFeel – The Softest Titleist Golf Ball
FAIRHAVEN, Mass. (Jan. 10, 2024) – The new Titleist TruFeel, the next generation of the softest Titleist golf ball, is designed to provide long distance and increased greenside spin and control – w...
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Titleist Radar Capture Technology (RCT) makes TOUR debut at East Lake
Titleist’s groundbreaking Radar Capture Technology (RCT) will be on full display today on the range at East Lake Golf Club, as many of the world’s best dial in their swings for the TOUR Championship.
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Titleist Introduces New Performance Alignment on Pro V1 and Pro V1x Golf Balls
Many of the world’s best players – including major champions Scottie Scheffler, Lydia Ko, Matt Fitzpatrick, Celine Boutier, Wyndham Clark and Allisen Corpuz – mark their Titleist golf ball with a l...
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Titleist is #1 ball at U.S. Open for 75th Consecutive Year
At the 1949 U.S. Open at Medinah Country Club, more players chose to put a Titleist golf ball in play than any other brand, with 32 (20%) of the 159-player field teeing up a Titleist. For the first...