About Titleist

Golf’s Symbol of Excellence

Titleist, Golf’s Symbol of Excellence, is the game's leading performance equipment brand, having earned the overwhelming trust of tour professionals, club professionals, competitive amateurs and dedicated golfers worldwide.

The Titleist golf ball embodies superior performance, innovative design and technology, precision manufacturing and unmatched quality. It is the unequivocal #1 ball in golf, and has been for 75 years and still counting. Titleist also sets the standard for golf clubs through an unwavering commitment to performance, meticulous attention to detail, and as the game’s preeminent golf club fitter. Titleist golf gear, comprising golf bags, headwear, travel gear, accessories and golf gloves, also delivers the performance and quality excellence promised in every product that bears the Titleist Script.

The Titleist Media Center is a resource for editorial media featuring new product information, images and videos. All multimedia content on this site is official content provided by Titleist and is made available for editorial use only (broadcast, print, online, radio). All other use is prohibited. Please note that the contact information listed is for Titleist media inquiries only. We will not be able to respond to other inquiries. For information regarding product donations, please click here. For all other inquiries, please visit Titleist.com or click here to e-mail Titleist Customer Service.

Latest Titleist news

Titleist Introduces New Lineup of Vokey WedgeWorks Grinds

Vokey WedgeWorks introduces its new lineup of lob wedges, bringing the latest Vokey technology to an even wider range of sole grinds.

Now on Tour: Titleist GTS Drivers

Today, for the first time, PGA TOUR players in the field at the Texas Children’s Houston Open are getting their first look at the next generation of Titleist driver technology: GTS.

Titleist Introduces New AIM Designs for AVX, Tour Soft, Velocity and TruFeel Golf Balls

Titleist expands upon its player-validated golf ball alignment offerings with the introduction of new Alignment Integrated Marking (AIM) designs for 2026.

Cameron Young wins The Players with prototype Pro V1x and 14 Titleist clubs

Fearless down the stretch at TPC Sawgrass, Titleist Brand Ambassador Cameron Young closed out the week with a bogey-free, three-birdie back nine to become THE PLAYERS Champion.

Titleist Introduces Limited-Edition Oil Can Finish on T-Series Irons

For the first time, Titleist’s T-Series irons are available in a limited-edition Oil Can finish, bringing a new look to the most played iron brand on the PGA TOUR.

Titleist Introduces New Players S4, Players S4 StaDry™ and Players S5 StaDry™ Stand Bags

Titleist unveils the new lineup of Players S Stand Bags, featuring ground-up redesigns backed by extensive golfer insights and validated through in-depth player testing.

Receive Titleist news on your RSS reader.

Or subscribe through Atom URL manually