Titleist Introduces New Players S4, Players S4 StaDry™ and Players S5 StaDry™ Stand Bags

FAIRHAVEN, Mass. (Feb. 18, 2026) — Titleist, the best-selling golf bag brand in the UK*, has unveiled the new lineup of Players S Stand Bags, featuring ground-up redesigns backed by extensive golfer insights and validated through in-depth player testing. Three next generation models — Players S4, Players S4 StaDry™ and Players S5 StaDry™ — deliver enhanced quality, durability and on-course performance in premium, lightweight constructions. 

New for 2026: 

• Redesigned stand system delivers reliable leg deployment, security and stability;

• New top cuff design offers easier club access and minimises club entanglement;

• Enhanced double strap system delivers superior weight distribution, balance and comfort for an effortless carry;

• Upgraded materials deliver increased durability with greater UV resistance than prior generation Players Stand Bags;

• Quick access magnetic tee pocket keeps tees and essentials secure.

Each new model has been tested and validated by dedicated golfers around the world, including elite college and amateur golfers, PGA Professionals and members of Team Titleist.

The 2026 Players S4, Players S4 StaDry™ and Players S5 StaDry™ Stand Bags are available in golf shops now.

New Players S4

A New Standard in Lightweight Performance 

The Players S4 Stand Bag features an all-new stand system and top cuff designed to provide smoother club access, dependable leg deployment and greater stability. Along with its lightweight build, the S4 also features a redesigned premium double strap and enhanced durable materials for effortless comfort throughout every round.

Features:

• New 4-way top cuff for easier club access 

• Updated straps for an effortless carry

• Redesigned stand system for reliable leg security and stability

• More durable material 

• Full-length dividers 

• Integrated top cuff handle

• Magnetic tee pocket

• Larger integrated hip pad

• Cart strap tunnel

• High-quality YKK zippers

• External water bottle pocket

• Velcro glove landing patch

Colour options: 6 | Top Cuff: 4 | Weight (lbs): 4.8 | Pockets: 8 | Strap: Premium Double | SRP: £190

New Players S4 StaDry™ 

Waterproof. Lightweight.

The Players S4 StaDry introduces a new generation of lightweight, waterproof performance with its redesigned premium double strap and enhanced, durable materials. The S4 StaDry is the ideal choice for the golfer who prioritises ease of use and accessibility while playing in damp conditions.  

Features:

• StaDry™ waterproof construction with seam-sealed zippers

• New 4-way top cuff for easier club access 

• Updated straps for an effortless carry

• Redesigned stand system for reliable leg security and stability

• More durable material  

• Full-length dividers 

• Integrated top cuff handle

• Magnetic tee pocket

• Larger integrated hip pad

• Cart strap tunnel

• High-quality YKK zippers

• Waterproof valuables pocket

• External water bottle pocket

• Velcro glove landing patch

Colour options: 6 | Top Cuff: 4 | Weight (lbs): 5 | Pockets: 8 | Strap: Premium Double | SRP: £260

Players S5 StaDry™ 

Lightweight Performance with Superior Accessibility and Organisation.

The Players S5 StaDry™ Stand Bag features the same redesigned stand system, premium double strap and durable materials as the S4 but with a 5-way top cuff. With more pockets and enhanced storage capacity, the S5 Stand Bag helps improve organisation and gear accessibility with the benefit of lightweight waterproof protection.

Features:

• StaDry™ waterproof construction with seam-sealed zippers

• More pockets for improved organisation and enhanced storage capacity  

• New 5-way top cuff for easier club access  

• Updated straps for an effortless carry 

• Redesigned stand system for reliable leg security and stability

• More durable material  

• Full-length dividers  

• Integrated top cuff handle 

• Magnetic tee pocket 

• Larger integrated hip pad 

• Cart strap tunnel 

• High-quality YKK zippers 

• External water bottle pocket 

• Velcro glove landing patch

Colour options: 4 | Top Cuff: 5 | Weight (lbs): 5 | Pockets: 10 | Strap: Premium Double | SRP: £300

New Players S4, Players S4 StayDry™ and Players S5 StayDry™ Stand Bags are available now. 

© 2026 Acushnet Company. All rights reserved. Titleist, StaDry, and all related trademarks are the property of Acushnet Company or its subsidiaries. This announcement does not create any contractual obligations or warranties beyond those expressly provided in writing at the time of purchase.

*Source: Circana (UK) Ltd, Golf DataTech Retail Audit, UK Market Summary, On Course, Off Course, & On-Off Course Combined, All Product Categories, Value & Volume Sales, Jan – Dec 2025