Titleist Introduces Pro V1 AIM Performance Golf Balls

Pro V1 AIM Performance is the newest addition to Titleist’s suite of Alignment Integrated Marking products; joins AIM 360 and AIM Enhanced models 

FAIRHAVEN, Mass. (July 21, 2025) – Titleist’s new AIM Performance design – available on Pro V1, Pro V1x and Pro V1x Left Dash golf balls, the overwhelming #1 ball on the PGA TOUR, LPGA and across the worldwide professional tours – offers golfers a tour-proven marking straight out of the sleeve. 

The new AIM Performance design is the latest addition to Titleist’s lineup of Alignment Integrated Marking (AIM) products, which also includes AIM 360 and Enhanced alignment.

“Player feedback is at the core of everything we do in product development,” said Frederick Waddell, Titleist’s Director of Golf Ball Product Management. “We saw a growing interest in various alignment aids and cues printed directly on the golf ball from the dedicated golfer. Our AIM lineup consists of three unique performance-oriented designs, all geared to help golfers set up and then start their golf ball on its intended line.” 

The concept of Alignment Integrated Markings on Titleist golf balls dates back to 2007, when alignment features were added to the Pro V1 sidestamp for the very first time. This integration was a direct result of tour player feedback, many of whom were already adding alignment features to their golf ball themselves. Since then, Titleist golf balls have featured a wide array of cues and subtle designs within the sidestamp to help golfers better aim their putts and tee shots.  

In recent years, the popularity of alignment features that go beyond the standard sidestamp has grown, leading to golfers requesting new designs printed directly on the golf ball.  

“When we started the design process, we wanted to make sure we created designs that both resonated with golfers but also offered a real performance benefit,” Waddell explained.

To validate their design concepts, Titleist Golf Ball R&D conducted a controlled test to measure precision in alignment between four markings: AIM 360, AIM Performance, AIM Enhanced and the standard Pro V1 sidestamp. Golfers were instructed to line up the golf balls to their target, and precision was evaluated by measuring the left-right proximity to the hole of the aligned marking through absolute angles. The results showed that each one of the three AIM products improved precision in alignment by up to 35% compared to the standard Pro V1 sidestamp.  

“The R&D test results were extremely validating in showing that these products offer a distinct performance advantage in precision alignment; they’re not just decorations,” Waddell said.  

The AIM Performance marking is designed after one of the most common additions tour players make to their Pro V1 or Pro V1x golf ball: a long, straight line.  

“I use a black line, because I cannot putt without this,” Pro V1 player Viktor Hovland said. “I literally cannot aim ... I’ve just never been good at just standing over the ball and being able to aim that way. I’ve found it’s really helped my putting, especially on the short ones, when there’s not too much break involved. I just did a blind test with a line on and then without a line, and I just aimed it miles better with a line on.” 

“I’ve used a line on every single putt I’ve hit professionally since the early 90’s,” said Titleist Brand Ambassador Brad Faxon, former PGA TOUR player and current instructor. “I always do it no matter whether the putt is breaking a lot or not a lot. It helps me to get the ball on the start line, where I want the ball to go.” 

The 105-degree AIM Performance line features a new double-sided arrow shape, custom-printed on each golf ball opposite the Pro V1 or Pro V1x sidestamp. The marking is 65% longer than the standard 2025 Pro V1 sidestamp. 

While Pro V1, Pro V1x and Pro V1x Left Dash golf balls all provide golfers with best-in-class performance and quality, there are key performance differences between models that are relevant when considering which ball is the best fit for your game. Each model is differentiated based upon flight, spin, and feel. Pro V1 has a mid-flight trajectory, lower spin in the long game and a softer feel compared to Pro V1x, which flies higher, spins more in the long game and has a slightly firmer feel. Pro V1x Left Dash has a high flight, similar to Pro V1x, with significantly lower full swing spin and a firmer feel.  

Titleist Pro V1, Pro V1x and Pro V1x Left Dash AIM Performance golf balls are now available at titleist.co.uk and in select golf shops in the UK and Ireland. SRP: £52 per dozen.