Titleist Introduces AVX and Tour Soft AIM 360 Golf Balls

AIM 360 is newest addition to Titleist’s suite of Alignment Integrated Marking products

FAIRHAVEN, Mass. (June 2, 2025) – Titleist introduces AVX and Tour Soft AIM 360 golf balls, featuring a new 360-degree marking designed to improve precision and accuracy in alignment. The new AIM 360 design is the latest addition to Titleist’s lineup of Alignment Integrated Marking (AIM) products, which also includes Pro V1, Pro V1x and Pro V1x Left Dash Enhanced Alignment golf balls.  

The all-new AIM 360 AVX and Tour Soft golf balls are the first models introduced by Titleist to feature a full 360-degree marking. 

“AVX and Tour Soft AIM 360 models are great additions to the lineup because they give more golfers the opportunity to play an advanced alignment design,” said Frederick Waddell, Titleist’s Director of Golf Ball Product Management. “It expands our AIM offerings to AVX and Tour Soft golfers, and the 360-degree marking on the golf ball gives players a very different look than Enhanced Alignment. It’s designed for players who prefer a larger alignment feature than our other golf balls with AIM Technology.” 

Titleist AVX and Tour Soft AIM 360 golf balls are available online and in UK and Ireland golf shops from June 4th.

The concept of Alignment Integrated Markings on Titleist golf balls dates back to 2007, when alignment features were added to the Pro V1 sidestamp for the very first time. This integration was a direct result of tour player feedback, many of whom were already adding alignment features to their golf ball themselves. Since then, Titleist golf balls have featured a wide array of cues and subtle designs within the sidestamp to help golfers better aim their putts and tee shots.  

In recent years, the popularity of alignment features that go beyond the standard sidestamp has grown, leading to golfers requesting new designs printed directly on the golf ball.  

“When we started the design process, we wanted to make sure we created designs that both resonated with golfers but also offered a real performance benefit,” Waddell explained.

To validate their design concepts, Titleist Golf Ball R&D conducted a controlled test to measure precision in alignment between three markings: AIM 360, Enhanced Alignment and the standard Pro V1 sidestamp. Golfers were instructed to line up the golf balls to their target, and precision was evaluated by measuring the left-right proximity to the hole of the aligned marking through absolute angles. The results showed that both AIM products improved precision in alignment by up to 35 percent compared to the standard Pro V1 sidestamp.  

“The R&D test results were extremely validating in showing that these products offer a distinct performance advantage in precision alignment; they’re not just decorations,” Waddell said.  

Titleist AVX golf balls are designed for players seeking a low-flying and low-spinning golf ball with very soft feel and excellent greenside control. The latest generation AVX was reengineered from core to cover to deliver longer distance from tee to green, more greenside spin and control, and an even softer feel.  

AVX AIM 360 SRP: £42 per dozen 

Titleist Tour Soft golf balls are designed for players who prioritise soft feel without sacrificing all-around performance throughout the bag. Compared to the prior generation, the latest generation Tour Soft model features faster core technology and a reformulated cover system. 

 Tour Soft AIM 360 SRP: £34 per dozen 

In addition to AIM 360 and Enhanced Alignment, Titleist offers personalisation of text and custom logos which are available through Titleist.co.uk or local golf shops.