Titleist golf ball fitting app launched

Launch monitor-compatible app aids comprehensive and efficient golf ball fitting and adds to Titleist’s industry-leading suite of fitting and education tools 

Titleist, the #1 ball in golf, has introduced a new golf ball fitting app for professionals to conduct comprehensive and efficient fittings and help golfers find the best Titleist golf ball model for their game.

The app combines individual golfer information with launch monitor data from 12 representative shots with a half-wedge, full-swing pitching wedge, 7-iron and driver.

The result of each shot is fed into a proprietary algorithm developed by data gathered from thousands of Titleist golf ball fittings to deliver a Titleist golf ball recommendation.

“Every day, we see the benefits of golfers finding the right flight, spin and feel for their games,” said Jeremy Stone, Senior Vice President, Golf Ball Marketing.

“The Titleist Golf Ball Fitting App gives us the scale to meet more golfers on the fitting tee and provide them an accurate golf ball recommendation that is unique to them.” 

Benefits

- Enhance golfer engagement with data-driven results and performance benefits

- Opportunity to incorporate into lessons and encourage premium golf ball purchasing

- The process to set the app is seamless and only takes a few minutes. 

CTA

To set up the app, scan the QR code or visit here: https://acushnetgolf.box.com/s/m598ztdmr5c3juoqifq9ni1uvh2ug8ah

Q&A, Andrew Buttar, Titleist Golf Ball Product Specialist Team Leader

Once set up how long does the fitting process take?

"You can find the Titleist golf ball with the best flight, spin and feel for your game in as few as 12 swings. The fitting process using the ball fitting app only takes about 15 minutes to go through the process hitting half-wedge, full-wedge, 7-iron and driver." 

What are some of the benefits to the fitter? 

"Ultimately the ball app is a tool to help the fitter provide a better service to their customers and help them sell more Titleist golf balls. The app can be used for a number of different things for example, the structure of a warm-up. The app can be used to gain important information regarding the golfer's game during a warm-up rather than wasting good swings.  The app can be used for a standalone ball fitting as a service fitters can offer their membership – the golf ball it’s a vitally important piece of equipment and all golfers would benefit from having the right ball for their game.

"A golf ball fitting can be a great place to start before a full-bag custom fit. It will ultimately lead to a better experience for the golfer." 

What are the benefits to the golfer?

"Using the app can offer an in-depth fitting experience and a deeper understanding of their golf game. It will help underline the performance benefits and improved scoring opportunities that the right golf ball can bring."

What other golf ball fitting options are available to Titleist Partners?

"We have a team of four dedicated Golf Ball Product Specialists who cover all areas of the UK.

"There are a number of different style of events available to Titleist golf ball partners. They can contact their relevant Product Specialist if they have that relationship already or contact their Area Sales Manager. A Product Specialist can come along and carry out a ball fitting event for the members at the club, whether this is Trackman based or an educational session to connect with a large number of members."

Case study

David Patrick, Bruntsfield Links Golfing Society

"It’s a fantastic addition to our Titleist fitting toolset. The Vokey Wedge Fitting App has been a huge success for us so great to see similar technology being rolled out for another part of the industry. Players are used to seeing Trackman numbers so anything that can help validate the process and add some theatre only adds to the experience and will help the bottom line. 

"Ball fittings have been very popular with our members and successful for us from a retail perspective. It is another way we can proactively engage with our members and improve the member services we offer. 

"I believe having the ability to ball fit during a lesson is a huge benefit. One that I have already used to great effect. When coaching we are constantly striving to improve players consistency and their ball flight. Being able to show real data of how changing the ball can improve their performance through optimising spin, height can only help players enjoy the game more." 

Case study, other ball fitting tools

In addition to the new Golf Ball Fitting App, Titleist offers several other industry-leading ways for players to find the best golf ball model for their game.

Tour-level fitting: The most thorough and comprehensive option for golf ball fitting. This session involves on-course testing with a Titleist fitting expert where the golfer hits a variety of shots with several different clubs. The data is recorded by a launch monitor and reviewed by the fitting expert with the golfer to determine which Titleist golf ball performs best for their game. 

Golf ball selector: A series of questions about the golfer's game, course conditions, golf ball preferences and more provides a primary golf ball recommendation and an alternative recommendation. Experience the selector tool at Golf Ball Selector | Find the Right Golf Ball | Titleist

For more information, please contact your Titleist Area Sales Manager.