CARLSBAD, Calif. (March 12, 2025) – Titleist presents “Making the Modern Wedge | Bob Vokey and the Spin Milled Story,” a short film chronicling Master Craftsman Bob Vokey’s journey to create the best-performing wedges in the game.
Today, Vokey Design Spin Milled wedges are the overwhelming choice of the world’s best players, making up 56 percent of all gap, sand and lob wedges played on the PGA TOUR this season. Players trusting Vokey wedges won 30 events on the PGA TOUR in 2024, including three major championships. That success at the highest level and validation from the best players in the game is a product of years of innovating, experimenting and pushing the boundaries of golf club design by Bob Vokey and his team.
The story starts in 2001, when the Spin Milled project began. The film takes viewers inside the creation of Vokey’s very first Spin Milled wedge and the immediate momentum it gained on tour.
The performance of Spin Milled wedges was unlike that of any wedge that preceded it, evidenced by the low-flight, high-spin wedge shots that players began hitting with the new grooves.
“You used to play wedge shots, you’d flight it up high and land it in soft,” said Corey Gerrard, Director of Marketing for Vokey Wedges. “All of a sudden, you get a Spin Milled in your hand, it was almost opposite. You would flight the ball in low, penetrating, aggressive ball flight, it takes one big hop and stops next to the pin. It became the shot that everyone wanted to hit, that low one, and it’s still the recipe for a great wedge shot.”
Despite the overwhelming success and rapid adoption of Spin Milled wedges from tour players and amateurs alike, the journey was not without challenges. The film covers the impact of the 2007 groove rule change, the unique opportunity of servicing hundreds of tour players across the world and the unrelenting drive from Bob Vokey and his team to keep innovating – again, and again, and again.
Watch “Making the Modern Wedge | Bob Vokey and the Spin Milled Story” here: https://www.youtube.com/watch?v=GKxegE7vdlg
· Nine PGA TOUR and LPGA Tour players provided behind-the-scenes access into their off-season processes for Titleist’s short film, “Excellence in Process,” which was produced in collaboration with Pro Shop Studios.
· The short film showcases Titleist’s golf ball R&D team and the process of creating Titleist Radar Capture Technology, a unique breakthrough in golf ball technology that allows for accurate and reliable indoor golf shot data.
· “Finding Feel,” is a three-part docuseries that brings viewers inside the efforts of Titleist Golf Club R&D to unravel the mystery of feel in iron design.
· “We Go Farther” is a four-part docuseries chronicling the Titleist Speed Project, an R&D breakthrough that drove the resurgence of Titleist drivers on the PGA TOUR.
About Titleist Media Center
Titleist, Golf’s Symbol of Excellence, is the game's leading performance equipment brand, having earned the overwhelming trust of tour professionals, club professionals, competitive amateurs and dedicated golfers worldwide. The Titleist golf ball embodies superior performance, innovative design and technology, precision manufacturing and unmatched quality. It is the unequivocal #1 ball in golf, and has been for 70 years and still counting. Titleist also sets the standard for golf clubs through an unwavering commitment to performance, meticulous attention to detail, and as the game’s preeminent golf club fitter. Titleist golf gear, comprising golf bags, headwear, travel gear, accessories and golf gloves, also delivers the performance and quality excellence promised in every product that bears the Titleist Script.
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- James Savage
- PR and Communications Manager at Acushnet Europe Ltd
- james_savage@acushnetgolf.com
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