CARLSBAD, Calif. (Jan. 22, 2025) – Titleist, the most played iron on the PGA TOUR for 20 of the last 21 seasons, including each of the last 11, introduces the new limited-edition T-Series Black irons. Available on each T-Series model – T100, T150, T200 and T350 – for the first time, the new, more durable Titanium Carbide Vapor finish features a darker look than previous T-Series Black irons. The smudge-resistant finish is consistent across models, creating a seamless transition from iron to iron in blended sets.
The T100, T150, T200 and T350 models, each gamed at the highest level of professional golf, deliver unrivaled feel and performance, engineered to maximise Titleist’s three dimensions of iron performance: distance control, dispersion control and descent angle.
The entire line-up of T-Series irons is designed to facilitate blended sets of multiple iron models, giving fitters and golfers the opportunity to optimise ball speed, peak heights and landing angles throughout the bag. Of the Titleist Brand Ambassadors currently playing on the PGA TOUR, approximately 80 percent are playing blended sets of at least two Titleist iron models, demonstrating the importance of custom fitting and optimisation throughout the bag. T-Series Black irons feature a consistent finish across the line-up and can be custom ordered for any blended set.
T-Series Black irons, offered in both right- and left-hand, will be available for pre-sale on Tuesday, February 11 and available in golf shops worldwide while supplies last beginning Friday, February 28.
One of the first players to ask for a black finish on his Titleist irons, Titleist Brand Ambassador Cameron Smith games a setup that includes T100 Black irons (6-9).
“I've used the black finish since the AP2’s came out, I can't remember how long ago,” said Smith, who won the 150th Open Championship with a set of T100 Black irons. “I think for me just how they look, looks like a tighter finish line on top. They also look a little bit smaller, so I feel like you kind of have to concentrate a little bit more to see it.”
Smith’s setup also includes a T150 Black 5-iron, which he added to the bag to achieve a higher ball flight:
“We went to the 150, just a little bit more kind of CG down the bottom, helped get the ball up and stop a little bit more. For one, it doesn't look too dissimilar, because I love the look of these [T100’s]. It was just really a flight thing for me. I feel like if I mishit the 5-iron, it still gets on the front, still gives myself a putt at birdie, and then I can really send it up in the air if I'm flying some water or something on a par 5. So yeah, a really versatile club. This has been really a game changer for me in the long irons.”
T100 irons are designed for players looking for precision control and unrivaled feel. Each year since the first generation of T100 was introduced in 2019, T100 irons have been the most trusted Titleist iron model on the PGA TOUR. Players gaming T100 irons include Ludvig Åberg, Tom Kim and Jordan Spieth.
Improvements to the newest iteration of T100 were born out of the constant feedback and testing from some of the world’s best ball-strikers. A refined, forged dual-cavity construction in T100 delivers a more solid feel at impact, and a precision CNC face milling process results in a more consistent and controlled ball flight. T100 features dense D18 tungsten and a 2,000°F aerospace brazing process, allowing Titleist engineers to be ultra-precise with CG placement for better performance and feel. The model moves faster and smoother through the turf due to its improved Variable Bounce Sole.
T150 irons are engineered for players seeking the exacting precision and feel of T100 with increased speed, distance and forgiveness. Titleist Brand Ambassador Will Zalatoris games T150 5-9 irons (along with a T200 4-iron and T350 3-iron).
The models are built on the same fully forged platform as T100 but with 2-degree stronger lofts and a more confidence-inspiring shape. T150 features a refined Muscle Channel which is situated closer to the face to create an even more solid feel at impact. Also driving performance in T150: Precision CNC face milling, ultra-dense D18 tungsten, a 2,000°F aerospace brazing process and an improved Variable Bounce Sole.
Designed for players seeking added distance and forgiveness without compromising on looks, feel, trajectory or stopping power, T200 represents the ultimate Players Distance iron.
T200 irons deliver incredible feel and performance in a clean, player-preferred profile. The model’s completely re-designed internal structure consists of a more stable chassis, refined Max Impact Technology and a dual taper face, bringing tour-level feel and speed to this forged-face iron model.
T350 is built to launch high and provide exceptional distance and forgiveness, packaged in a refined, confidence-inspiring profile.
With a hollow-body construction inspired by the tour-proven T200 chassis, the T350 maximises speed and forgiveness through refined Max Impact Technology, a dual-taper forged face and dual tungsten weighting. Every aspect of T350 is designed to promote high launch and consistently fast ball speeds.
For more information on the T-Series line-up, please visit www.titleist.co.uk
Titleist believes in a holistic approach to iron fitting, which includes three key dimensions: Distance Control, Dispersion Control and Angle of Descent. Every T-Series iron is designed for maximum performance in these three areas.
T-Series irons are also designed to facilitate blended sets of multiple iron models, allowing golfers to reach optimal ball speeds, peak heights and landing angles throughout the bag. Titleist fitting experts believe in 5 mph gaps between irons, consistent peak heights from 7-iron through the long irons, and long iron landing angles no lower than that of the 7-iron. Players with optimised iron setups will benefit from proper distance gapping between clubs and sufficient stopping power into the greens throughout their setup.
Titleist’s full offering of iron shafts and grips are available with T-Series Black through custom order.
T-Series Black irons will be available for pre-sale on Tuesday, February 11 and available in golf shops worldwide beginning Friday, February 28. SRP: £1,649 - 7-piece set
About Titleist Media Center
Titleist, Golf’s Symbol of Excellence, is the game's leading performance equipment brand, having earned the overwhelming trust of tour professionals, club professionals, competitive amateurs and dedicated golfers worldwide. The Titleist golf ball embodies superior performance, innovative design and technology, precision manufacturing and unmatched quality. It is the unequivocal #1 ball in golf, and has been for 70 years and still counting. Titleist also sets the standard for golf clubs through an unwavering commitment to performance, meticulous attention to detail, and as the game’s preeminent golf club fitter. Titleist golf gear, comprising golf bags, headwear, travel gear, accessories and golf gloves, also delivers the performance and quality excellence promised in every product that bears the Titleist Script.
Contact details
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- James Savage
- PR and Communications Manager at Acushnet Europe Ltd
- james_savage@acushnetgolf.com
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