Titleist Introduces New Vokey Design Limited-Edition Oil Can Finish
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Vokey Design SM10 Oil Can
CARLSBAD, Calif. (Jan. 17, 2025) – Vokey Design unveils its new, limited-edition Oil Can finish, a modern update to the classic Vokey Oil Can look, now available with the performance and technology of Vokey Design SM10 wedges. The finish, newly refined and highly durable, is a nod to Vokey’s popular Oil Can finishes of past generations, which date all the way back to the Vokey 200 Series wedges.
The new limited-edition finish is applied through a PVD treatment, which helps achieve a rich copper color while minimising reflectivity and maximizing durability. Complementing the Oil Can finish is a custom copper-colored Golf Pride Z-Grip Cord grip with BV Wings and a Project X wedge shaft with an exclusive Brushed Chrome finish.
“A player has to love their wedge when they look down at it, and finish plays a key role,” said Master Craftsman Bob Vokey. “Having confidence in your wedge at address is hugely important.”
All 27 loft, bounce and grind combinations in the Vokey Design SM10 line, in both right- and left-hand models, can be ordered with the Oil Can finish through custom, in addition to a selection of loft, bounce and grind combinations available in stock.
Vokey Design’s SM10 Oil Can finish will be available globally beginning Thursday, March 27.
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Vokey Design SM10 Oil Can
VOKEY SM10 PERFORMANCE & TECHNOLOGY
Shot versatility: With the new additions of the 58.06K and 60.06K lob wedges, Vokey SM10 wedges now feature 27 different loft, bounce and grind combinations to fit a variety of swing types, styles of play and course conditions. Playing the right wedge helps golfers achieve proper turf interaction and find the optimal strike position (grooves 2-5), resulting in a lower, more consistent flight with higher spin.
Distance and trajectory control: Vokey Design SM10 wedges feature optimised, progressive CG positions to achieve precision in distance and trajectory control. In the 46-52° models, the CG is lower for a better transition from the iron set and more consistent distance gapping. The CG is also pushed out closer to the centre of the face, helping to eliminate excessive draw movement and provide a more solid feel, based on tour player feedback and testing. In lofts 54-62°, the CG is moved up and forward, which provides lower trajectory and a squarer face at impact. Loft-optimised CG allows for more consistent, controlled flight, better feel and tighter dispersion from the top end to the bottom end of a player’s wedge setup.
Maximum spin: Vokey’s patented Spin Milled groove cutting process provides a scoreline that delivers higher, more consistent spin, wedge after wedge. Vokey SM10 wedges feature TX9 grooves that are individually cut based on loft and finish: the grooves on the stronger-lofted wedges (46-54°) are cut narrower and deeper, while the higher-lofted wedges (56-62°) feature wider and shallower grooves.
A parallel micro-texture between grooves helps maximise spin on partial shots, and a high frequency heat treatment is applied to the impact area, doubling the durability of the groove edge compared to untreated grooves.
VOKEY WEDGE SELECTOR
The Vokey Wedge Selector tool on Vokey.com helps golfers select the proper loft, bounce and grind options for their swing and course conditions. Vokey recommends that golfers visit their local Titleist fitter to confirm the results.
Vokey Design SM10 wedges feature a modern, clean look, which provides a canvas for customisation. The WedgeWorks custom options include:
Eight unique toe engravings. Two additional unique Oil Can-only toe engravings can be added to custom-ordered Oil Can wedges.
Stamping options | 10-character Straight/Freestyle stamping; 15 characters around the toe; and two lines of 10 characters each
Custom paint-filled | Loft and Grind markings and BV Wings logo
SM10 wedges can also be custom ordered with an industry-leading selection of shafts, grips, shaft bands and ferrules. For a complete list of options, visit www.Vokey.com.
STOCK SHAFT AND GRIP
Shaft: Project X Wedge (exclusive Brushed Chrome finish, wedge flex) | Grip: Custom Golf Pride Z-Grip Cord
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Vokey Design SM10 Oil Can
LOFTS, BOUNCE, GRIND COMBINATIONS
All 27 in-line SM10 loft, bounce and grind combinations are available with the new Oil Can finish through custom order (RH and LH). Twelve loft, bounce and grind combinations will be available in stock (RH only): 50.08F, 52.08F, 54.10S, 54.12D, 56.08M, 56.10S, 56.12D, 58.08M, 58.10S, 60.08M, 60.10S, 60.12D.
AVAILABILITY AND PRICING
Vokey Design’s Limited-Edition SM10 Oil Can finish will be available for pre-sale on Tuesday, March 18 and available globally beginning Thursday, March 27, while supplies last. SRP: £229 per wedge
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