Titleist Brand Ambassador Alice Hewson closed out her second LET victory in dramatic fashion, making eagle on No. 17 and birdie on No. 18 to post a Sunday 65 and force extra holes at 11 under. Another birdie on 18 in the playoff finished the job for Hewson, who now jumps to No. 5 in the LET Order of Merit.
In 2023, Hewson worked with the team at Titleist to dial in her golf ball model. She had previously been playing Pro V1, but through a Tour level ball fitting, she found that the added spin and height from Pro V1x would give her more control and stopping power with her approach play.
Watch Hewson’s ball fitting here: https://www.youtube.com/watch?v=hcKeVKmQWXA
Hewson also gamed a TSR2 driver, TSR2 fairway, TSR1 hybrid, blended set of T-Series irons and three NEW Vokey SM10 wedges.
WITB | Alice Hewson: Titleist Pro V1x golf ball; TSR2 10.0 driver; TSR2 18.0 fairway; TSR1 20.0 hybrid; T200 5-6 irons, T150 7-P irons; NEW Vokey Design SM10 50.08F, 56.10S, 60.04T wedges
Titleist Brand Ambassador Cam Davis played his final two holes in 1 under par – getting his Pro V1 golf ball up-and-down on Nos. 17 (birdie) and 18 (par) – to win by one shot on a gusty day at Detroit Golf Club.
Gaming a full bag of Titleist equipment, Davis gained more than eight shots on the field tee-to-green (+8.674/4th), with more than seven of them coming on approach shots (+4.352/12th) and around the green (+3.052/9th).
He gained over three more strokes on the green (3.677/19th), using a Scotty Cameron TourType Special Select Masterful tour prototype putter that he put in play for the first time last week at the Travelers Championship.
Cam Davis’ victory at the Rocket Mortage Classic was the sixth in a row for Titleist Pro V1 and Pro V1x golf ball players on the PGA TOUR – and the 22nd overall for the 2024 season, 19 more than the nearest competitor (3). The last six winners:
“The Pro V1 was the first high quality ball that I ever used. I mean, after I got through the stage of just being happy to find a good quality ball in the trees as a junior, this is the first ball that I really kind of started using. I used it because Adam Scott was the guy when I was growing up (in Australia), and he was a Titleist guy. But ever since then, it’s just been the feel and the flight – it's just been what I've been used to ever since, and I love it.
“[The consistency] is through the bag, from the feel of striking a putt out of the middle, to spin on the wedges, to being able to control your ball flight and distance with the irons, all the way up to getting the most reliable ball flight out of your driver to keep the ball in play. I mean, you're hitting it on every shot, so you want it to be reliable on each shot.”
Cam Davis’ Vokey wedge setup consists of three NEW SM10 wedges: a 52.12F gap wedge, 56.14F sand wedge and WedgeWorks 60L lob wedge that helped him gain over three strokes on the field around the greens (+3.052, 9th).
The L Grind is a common choice for players who want a low bounce lob wedge with heel, toe, and trailing edge relief. Its leading edge sits close to the ground and works well on tight or firm lies, in a square or open position. Compared to other low bounce options in the Vokey lineup, the L Grind offers slightly more protection from excessive digging.
“The L Grind is for the player looking for the versatility of a low bounce wedge,” said Aaron Dill, Vokey Tour Representative. “It's really the perfect balance of ‘I want versatility, but I also want a little forgiveness to go with it.’ The forward bounce on the L helps reduce dig, but players are still able to open it up and slide under the ball easily. It's a great option for players looking for a little bit less bounce.”
Reigning Champion Golfer of the Year Brian Harman as well as Max Homa, Sungjae Im, Emily K. Pedersen, J.T. Poston and Albane Valenzuela are among those players also gaming the L.
RBC Canadian Open | Robert MacIntyre: NEW Vokey Design SM10 46.10F, SM9 50.08F, 56.10S, WedgeWorks 60.06K wedges
Charles Schwab Challenge | Davis Riley: NEW Vokey Design SM10 46.10F, 50.08F, 56.08M, WedgeWorks 60A+ wedges
The rapid adoption of NEW Titleist GT drivers continued this week in Detroit, as 31 players added a new GT2, GT3 or GT4 model to the bag at the Rocket Mortgage Classic. That includes 25 players who gamed a GT driver in their first PGA TOUR start since the new models launched at the Memorial.
Titleist was the most played driver at Detroit Golf Club with 62 drivers in play (39%) – and 44 of them were GT models, more than the nearest competitor’s total number of drivers (33).
Last week, GT drivers made their DP World Tour debut with 28 players making the immediate switch. A week earlier on the Korn Ferry Tour, 25 players put GT in play in their first week of availability.
Marcel Siem (Pro V1) e arned his sixth-career DP World Tour title, prevailing in extra holes at Adriatic Golf Club Cervia. Siem shot rounds of 69-68-66-71 to post 10 under, capped off with a playoff-forcing birdie on the 72nd hole. He made birdie on the 18th once more following regulation to seal the win. For the week, he gained 1.77 shots per round from tee to green on the field (8th).
The winner of the Italian Open had three Vokeys in his winning setup: NEW Vokey Design SM10 46.10F, 50.08F, 58.04T wedges.
GT drivers launched last week on the DP World Tour at the KLM Open, with 28 players making the immediate move to a GT2, GT3 or GT4 model, including Titleist Brand Ambassador Marcus Kinhult, who put a GT3 9.0 driver in the bag before finishing T2 in a sudden-death playoff.
This week at the Italian Open, Titleist was the most played driver with 61 (39% of the field) in play, compared to 43 (28%) for the nearest competitor. Thirty-three of those were NEW GT drivers, with 15 more players making the move, including:
About Titleist Media Center
Titleist, Golf’s Symbol of Excellence, is the game's leading performance equipment brand, having earned the overwhelming trust of tour professionals, club professionals, competitive amateurs and dedicated golfers worldwide. The Titleist golf ball embodies superior performance, innovative design and technology, precision manufacturing and unmatched quality. It is the unequivocal #1 ball in golf, and has been for 70 years and still counting. Titleist also sets the standard for golf clubs through an unwavering commitment to performance, meticulous attention to detail, and as the game’s preeminent golf club fitter. Titleist golf gear, comprising golf bags, headwear, travel gear, accessories and golf gloves, also delivers the performance and quality excellence promised in every product that bears the Titleist Script.
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- James Savage
- PR and Communications Manager at Acushnet Europe Ltd
- james_savage@acushnetgolf.com