Built for Distance: Titleist Introduces the New Velocity Golf Ball
Pure Speed, Longer Distance and New Matte Finish Color Highlight Next Generation Offerings
FAIRHAVEN, Mass. (Feb. 3, 2022) – Power breeds confidence and the new Titleist Velocity golf ball is engineered to provide increased speed with high flight for golfers with one main objective – long distance. This is accomplished through a new higher compression core and reformulated cover combination that delivers the longest, best performing Velocity yet.
“This golf ball is fun for our team,” said Frederick Waddell, Director of Golf Ball Product Management, Titleist. "We‘re designing for a golfer looking for distance, and that allows us to be singularly focused on speed and overall distance through the bag. We were able to achieve the performance goals of longer driver and iron distance while maintaining its high flight and greenside playability through new and reformulated core and cover technology.”
In golf shops worldwide beginning Feb. 4, the 2022 Velocity will be available in White only until October when golfers can experience the speed of Velocity in style with three distinct matte colour options - Matte Orange, Matte Green, and new Matte Blue - which was the direct result of golfer feedback. The New Velocity is manufactured by Titleist associates at Titleist’s owned-and-operated Ball Plant 2 in Greater New Bedford, Mass., ensuring the most consistent performance and quality in every dozen and every ball.
“We take the same principles and fundamentals that we utilise in the Pro V1 and AVX and apply them to Velocity,” said Mike Madson, Director of Aerodynamics and Research Engineering, Titleist. “It is a matter of balancing the components to achieve the goals for Velocity of increased overall distance and improved greenside spin. In this case we developed a higher compression core and complemented that with a new cover formulation. The combination of those two factors helped us meet and exceed the expectations we had for this product.”
2022 VELOCITY PERFORMANCE AND TECHNOLOGY
The result of the new technology engineered into the 2022 Velocity includes longer driver and long iron distance, extremely low long game spin, high flight on all shots and playable greenside feel.
- NEW higher compression 1.550” LSX CORE generates faster speed on full swing shots to deliver maximum distance.
- REFORMULATED NaZ+ COVER was designed for increased speed and playable greenside feel.
- A spherically-tiled 350 Octahedral DIMPLE DESIGN promotes a consistent and high flight trajectory.
NEW MATTE COLOUR OPTIONS
Titleist has also done extensive research and development in the colored golf ball area, especially when it comes to matte finishes. A new Matte Blue Velocity will be introduced to the market in October along with Matte Orange and Green.
Standard White Velocity (#1-4) is available Feb. 4. Matte Orange, Matte Green and New Matte Blue will be available in #00-11-22-33 beginning Oct. 1, 2022.