Titleist Introduces New Vokey Design SM8 Wedges – One Giant Shift Forward in Wedge Performance

FAIRHAVEN, Mass. (Jan. 21, 2020) – Master Craftsman Bob Vokey’s relentless mission to design and craft better performing, better feeling wedges has reached a new height of innovation with the introduction of his Vokey Design SM8 models, the most accurate and forgiving Vokey wedges yet.

The groundbreaking Progressive Center of Gravity (CG) design concept that originated with Vokey Design SM6, and was refined with SM7, has experienced one giant shift forward in the new SM8. By moving the CG forward, to a position that actually hovers in front of the wedge face, Vokey and his R&D team have produced a wedge that wants to square every time. The result is improved distance and trajectory control, better feel and increased stability for more consistent results.

These advancements – enhanced by Bob’s six tour-proven sole grinds for precision fitting, and 100% inspected Spin Milled grooves for maximum spin – have already made Vokey SM8 the most played wedge model on the PGA Tour, continuing Vokey’s historic run as the #1 wedge on tour since 2004 and counting. In golf shops beginning March 6, Vokey SM8 wedges are available in four finishes – Tour Chrome, Brushed Steel and Jet Black, plus the tour-preferred Raw finish (custom order only).

Great wedge play comes from distance control, shot versatility and spin. Bob Vokey and team have designed SM8 to improve performance in all three areas through the following key innovations:

• Reimagined Progressive CG: Vokey’s Progressive CG design philosophy aligns the center of gravity with the impact position – lower in the low lofts, higher in the high lofts – for better trajectory and distance control. SM8 takes the next innovative leap, pushing the CG forward while maintaining the vertical CG position to create a more consistent, better-feeling strike. To achieve this, Voke’s team lengthened the hosels and counterbalanced that weight with high-density tungsten low in the toe. This high, forward CG position boosts MOI (up to a +7% increase in the higher lofts) producing a more solid feel, improved ball flight and a club face that simply wants to square up at impact for more consistent results.

“When Kevin Tassistro (Director of Wedge R&D) brings me new prototypes, he knows I won’t have feedback until I’ve watched tour players hit them,” Bob Vokey said. “The proof is in their results and their reactions. That’s been my validation process from day one.”

“The first time I had guys hit SM8 was on the range at Riviera,” Vokey said. “I always listen to the sound they’re making at impact, and it was phenomenal. ‘Solid but soft’ was how they described it. They loved it. That means they’re getting the proper feedback that you need to execute every type of wedge shot, whether you’re in the fairway, in a bunker or around the green. They also talked a lot about the flight. It’s in a better window, it’s more consistent, and they have more control of it. Overall, guys just kept telling me how easy it was to hit every type of shot they wanted to hit. They just felt like they were getting more of out of the wedge – and that’s because Kevin and his team were able to push that CG forward out in front of the face, to a place we never would have imagined 20 years ago.”

- To learn more about each Vokey grind and view the full SM8 matrix, click here.

• 100% Inspected Spin Milled Grooves: SM8’s patented Spin Milled grooves are meticulously engineered and cut to the edge to maximize spin and shot control. The Vokey R&D team continues to improve upon its industry-leading groove cutting tolerances, with each groove on every head individually cut and 100% inspected for conformity to the rules of golf. Micro-grooves are individually cut in between grooves, which maximize spin on partial shots. A proprietary heat treatment is applied to the impact area to double the durability of the groove without impacting feel – making it the most durable groove in golf.

The Vokey Wedge Selector tool on Vokey.com helps golfers select the proper loft, bounce and grind options for their swing and course conditions. Vokey recommends that golfers visit their local Titleist fitter to confirm the results. LINK: https://www.vokey.com/tools/wedge-selector-tool.aspx.

SM8 wedges made their PGA Tour debut in late November at the RSM Classic. More than 100 SM8 wedges were immediately put into play by 37 players, including the eventual champion, Tyler Duncan (54.08 M, 58.04 L). Just two events later at the Sony Open, the first full-field event of 2020, a total of 167 SM8 models were in the bags of 60 players, supplanting Vokey’s prior generation SM7 models as the #1 wedge on the PGA Tour. The winner, Cameron Smith, had four Jet Black SM8’s (46.10 F, 52.08 F, 56.08 M, 60.10 S) in play. New SM8 wedges (54.10 S, 60.12 D) were also in the champion’s bag the following week at The American Express.

Additionally, Vokey SM8 wedges became the #1 wedge on the European Tour the first week they were available at last week’s Abu Dhabi HSBC Championship. Ian Poulter, Rafa Cabrera Bello and Bernd Wiesberger were among those with new SM8’s in play.

The rapid conversion was foreshadowed last February at the Genesis Open, when Vokey tested unmarked nearly-final SM8 prototypes with eight players on the range at Riviera, including Max Homa, J.T. Poston and Jimmy Walker. All eight players asked him when they could put them into play. In late December, Adam Scott won the Australian PGA Championship and Genesis Invitational with four new models in the bag (48.10 F, 52.12 F, 56.10 S, 60.06 K). Scott was also one of four players on the International Presidents Cup team to game SM8’s, in addition to Smith, Sung-Jae Im and Ben An.

In total, more than 200 players have already made the switch to SM8, as the tour seeding and validation process continues around the world.

NEW SM8 FINISHES

Golfers can choose from four different finishes available in SM8. The new Tour Chrome features a softer chrome finish than the prior generation. The darker Brushed Steel is more textured and dynamic than the polished SM7, while maintaining a non-glare finish in the playing position. The raw Jet Black is enhanced with black paint fill in the logos and graphics. Raw – the most popular option among tour players, in which no additional finish applied to the 8620 carbon steel – is available through custom order. All four finishes are available through Vokey.com.

SM8 wedges feature a more modern, clean look, which also provides a canvas for customisation. Inspired by Aaron Dill, Vokey’s trusted PGA Tour player rep (@VokeyWedgeRep), the WedgeWorks custom options are expanded to include:

• Six unique toe engravings;

• Expanded stamping options, including 10-character Straight/Freestyle stamping, 15 characters around the toe, and two lines of 10 characters each; and

• Custom paint-filled Loft, Bounce and Grind markings and BV Wings logo.

SM8 wedges can also be custom ordered with an industry-leading selection of shafts, grips, shaft bands and ferrules. For a complete list of options, visit Vokey.com.

• Stock shaft: True Temper Dynamic Gold S200

• Stock Grip: Tour Velvet 360 White

The new Vokey Design SM8 wedges are available for pre-order in golf shops worldwide and through Vokey.com beginning Feb. 11. They arrive in Australian and New Zealand golf shops March 6. SRP: Australia $249 (Steel Shaft) - New Zealand $279 (Steel Shaft).