Titleist Introduces New T400 Irons for Easy Launch, Super Distance

FAIRHAVEN, Mass. (Jan. 20, 2020) – The new easy-launching, super distance Titleist T400 irons are designed to provide moderate swing speed golfers with the most forgiving Titleist experience possible.

Available for fittings from mid-April (and in golf shops from early May), the new Titleist T400 irons utilise an advanced split sole design, super-thin face and wide body, hollow head construction fortified by extreme amounts of high-density tungsten to help golfers effortlessly launch it higher and hit it farther.

The addition of T400 to the strikingly new line of Titleist T-Series irons – joining the T100, T100•S, T200 and T300 models – ensures that every player is able to experience the engineering ingenuity and breakthrough performance that has made Titleist the longstanding #1 iron on the PGA Tour.

“T400 is the super distance Titleist iron. This club is engineered to get the ball in the air and launch it as far as possible, even when the strike isn’t perfect,” Josh Talge, Vice President of Marketing, Titleist Golf Clubs. “There are so many golfers, particularly players with moderate swing speeds, who can benefit from this technology. T400 gets the absolute most out of your swing while still providing the playability of a Titleist iron along with that look, sound and feel that dedicated players demand.”

Designed to help moderate swing speed players score lower, the new T400 irons maximize performance on every shot through the following key technologies:

• Wide body shape with advanced Split Sole design provides optimal turf interaction for a smooth and easy strike.

• Hollow head construction produces an extremely high MOI that maximizes forgiveness on off center shots.

• Extreme High-density tungsten weighting (up to 100g per head) creates a low CG, working in combination with a super-thin forged SUP-10 L-Face Insert (5-7 irons) to produce explosive launch off the turf.

• Progressive set design – with progressive blade lengths, sole widths and hosel lengths – delivers optimal CG positioning with preferred shaping through the set.

• Lightweight materials – with stock grip and shaft options – promote increased swing speeds for longer distance.

Beginning Mid-April, golfers can experience the performance of T400 irons by attending a Titleist Fitting and Trial event being held at locations nationwide. To find an event, or book a free T-Series iron fitting with a Titleist Product Specialist, golfers can visit https://www.titleist.com.au/fitting/golf-club-fitting/events.

T400 offers premium lightweight graphite and steel aftermarket options to help moderate swing speed players maximize performance. The Mitsubishi Fubuki MV IR – MV stands for “Maximum Velocity” – produces higher ball speed through its ultra-lightweight iron-specific graphite design. The steel True Temper AMT Red offers tour-proven ascending mass technology, with lighter long iron shafts for increased launch and speed and heavier short iron shafts for control.

• Graphite: Mitsubishi Fubuki MV IR | Mid-High launch, mid spin | 50g

• Steel: True Temper AMT Red | High launch, mid-high spin | 95-107g (3g per club)

In addition, Titleist offers an industry-leading number of custom shaft choices, many at no upcharge. T400’s 43-gram stock grip, the Golf Pride Tour Velvet 360 Lite+, weighs in 9 grams lighter than the T-Series stock Tour Velvet 360 model.

New Titleist T-Series T400 irons will be available in Australian and New Zealand golf shops from early May, with fittings beginning mid April.

SRP Australia: $299 per club (steel) - $324 per club (graphite)

SRP New Zealand: $329 per club (steel) - $369 per club (graphite)