Titleist Releases Experimental EXP•01 Golf Ball

Multilayer Construction, Urethane-Covered Golf Ball Offered in Limited Run – Straight From Titleist R&D Lab

FAIRHAVEN, Mass. (Oct. 1, 2019) – The Titleist Golf Ball Research & Development team is comprised of more than 75 associates – from chemical engineers and mathematicians, to materials scientists and aerodynamic physicists – driven by a commitment of continuous improvement and innovation.

It is from their rigorous R&D process – rooted in decades of golfer research and feedback, intellectual property leadership, technological breakthroughs and comprehensive prototype testing – that new ideas are born and performance-enhancing limits are pushed.


Year after year, countless golf ball concepts are developed with some never seeing the light of day and many left on the trial room floor. The new Titleist EXP•01 golf ball – an experimental multilayer construction utilizing a new high performance urethane cover formulation and process – is one concept that has made its way to the top.


The R&D process for EXP•01 continues Oct. 1, when a one-time, limited run will be made available to golf shops in the U.S. and Canada. Additionally, golfers will be able to order EXP•01 through My Titleist on Titleist.com until supplies last.


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EXP•01 is being released as part of the Titleist EXP Project, a new and ongoing initiative created to provide golfers the opportunity to experience new golf ball technologies still in the experimental phase. The Titleist R&D and Golf Ball Product Management teams will be actively seeking performance feedback from golfers who play EXP•01 during its availability.


“The EXP Project invites golfers into the early stages of our R&D process, and allows us to broadly test experimental materials, constructions and processes that could be integrated into any segment of our golf ball line,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. “EXP•01 is truly an exploratory product and there’s no better way to evaluate our progress than getting it into the hands of dedicated golfers.”



EXP01 is an experimental golf ball straight from the Titleist R&D laboratory featuring a multilayer construction with a high performance urethane cover formulation.


• MTR DEVELOPMENTAL COVER SYSTEM: The short game spin enhancing urethane prototype cover was developed through Titleist’s relentless material and process experimentation.


• INNOVATIVE CORE TECHNOLOGY: A high speed core construction and specialized casing layer deliver low spin on long game shots for great distance and tight dispersion.


• PROPRIETARY 346 DIMPLE DESIGN: Through testing, the proprietary aerodynamic package has demonstrated an optimized flight profile for peak performance.



Titleist EXP01 will be available for a limited time in golf shops in the U.S. and Canada only.