About Titleist

Golf’s Symbol of Excellence

Titleist, Golf’s Symbol of Excellence, is the game's leading performance equipment brand, having earned the overwhelming trust of tour professionals, club professionals, competitive amateurs and dedicated golfers worldwide.

The Titleist golf ball embodies superior performance, innovative design and technology, precision manufacturing and unmatched quality. It is the unequivocal #1 ball in golf, and has been for 75 years and still counting. Titleist also sets the standard for golf clubs through an unwavering commitment to performance, meticulous attention to detail, and as the game’s preeminent golf club fitter. Titleist golf gear, comprising golf bags, headwear, travel gear, accessories and golf gloves, also delivers the performance and quality excellence promised in every product that bears the Titleist Script.

The Titleist Media Center is a resource for editorial media featuring new product information, images and videos. All multimedia content on this site is official content provided by Titleist and is made available for editorial use only (broadcast, print, online, radio). All other use is prohibited. Please note that the contact information listed is for Titleist media inquiries only. We will not be able to respond to other inquiries. For information regarding product donations, please click here. For all other inquiries, please visit Titleist.com or click here to e-mail Titleist Customer Service.

Latest Titleist news

Titleist Introduces Limited-Edition Oil Can Finish on T-Series Irons

For the first time, Titleist’s T-Series irons are available in a limited-edition Oil Can finish, bringing a new look to the most played iron brand on the PGA TOUR.

Titleist Introduces New AIM Designs for AVX, Tour Soft, Velocity and TruFeel Golf Balls

Titleist expands upon its player-validated golf ball alignment offerings with the introduction of new Alignment Integrated Marking (AIM) designs for 2026.

Titleist Introduces New Players S4, Players S4 StaDry™ and Players S5 Stand Bags

Titleist unveils the new lineup of Players S Stand Bags, featuring ground-up redesigns backed by extensive golfer insights and validated through in-depth player testing.

Titleist Tour Report: 01.25.26

The world’s top-ranked player started his 2026 season off with a four-shot win in the desert, cruising to his 20th career PGA TOUR title.

Titleist Introduces NEW Velocity Golf Balls

The new Titleist Velocity golf balls are engineered to deliver longer distance off the tee, lower long-game spin, a more penetrating flight and reliable greenside spin, unlocking improved performan...

Titleist Introduces NEW Tour Soft Golf Balls

Redesigned from core to cover, the new Titleist Tour Soft is packed with advanced golf ball technologies that provide a complete combination of longer distance, increased stopping power and very so...

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