CARLSBAD, Calif. (March 22, 2026) — Titleist continues to be the most played driver on the PGA TOUR, further underscored by THE PLAYERS Champion Cameron Young and last Sunday’s historic drive down the 18th fairway at TPC Sawgrass with his Titleist GT driver. Young, the runner-up and five of the top-7 finishers all had a Titleist driver in the bag at the Stadium Course. Seven days later at the Valspar Championship, each of the top-3 finishers played a Titleist driver.
Tomorrow, for the first time, PGA TOUR players in the field at the Texas Children’s Houston Open are getting their first look at the next generation of Titleist driver technology: GTS.
The lineup of three new Titleist driver models — GTS2, GTS3 and GTS4 — is also being introduced to players at this week's LPGA Ford Championship and the Korn Ferry Tour’s Club Car Championship.
Constant collaboration between Titleist R&D and the world’s best is deeply ingrained in Titleist’s product development cycle. As the game’s most discerning players, tour pros are an essential resource in designing and validating innovations that will outperform the prior generation.
“I’m pumped,” said Titleist Brand Ambassador Michael Brennan following a prototype testing session late last year. “I was disappointed I couldn’t play it, put it right in the bag. I love my GT, but I’m looking forward to the ‘S’ coming out here soon.”
Thursday will mark the first opportunity for tour players to game the new GTS drivers in competition.
In 2025 on the PGA TOUR, Titleist was the most played driver brand for the seventh straight season, accounting for 40% of all drivers played according to Darrell Survey.
Stay tuned to Titleist’s social channels for updates over the coming weeks as GTS launches across the worldwide professional tours.
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