Now Open: Titleist and Pinehurst Unveil On-Campus Fitting and Retail Experience

PINEHURST, N.C. (Sept. 10, 2025) – Titleist, the #1 ball in golf and the game’s leading performance equipment brand, and Pinehurst, the cradle of American golf, announce the official opening of the Titleist Shop at Pinehurst, an immersive fitting and retail experience located just steps from Pinehurst No. 2’s iconic 18th green.

Titleist’s first U.S. retail destination offers extensive golf ball and golf club fitting capabilities along with a wide range of Titleist products and Shop-exclusive offerings – including Titleist’s most advanced on-demand golf ball customizer, allowing golfers to instantly add their personal touch to the #1 ball in golf. 

Known locally as the Titleist Shop at Padgett Center, the Shop is located at the former Don Padgett Learning Center on Pinehurst’s main campus, surrounded by the main clubhouse, No. 2's 18th green, No. 4's first tee, Thistle Dhu putting course, The Cradle short course and Maniac Hill, Pinehurst’s historic driving range, one of the game’s very first practice ranges. 

“Pinehurst represents everything that golfers love about this game,” said Jeremy Stone, Titleist’s Senior Vice President of Golf Ball Marketing & U.S. Sales. “This is such a meaningful setting, shaped by historic championships and generations of golfers creating memorable experiences, and we’re grateful to be able to enhance the journey of dedicated golfers at Pinehurst.”

“Pinehurst has always been where golfers connect with the soul of the game, and our partnership with Titleist takes that connection to a new level,” says Pinehurst Resort’s Executive Vice President of Sales and Marketing Eric Kuester. “The Titleist Shop at Padgett Center combines Pinehurst’s history with Titleist’s innovation, giving our guests an unmatched experience in one of golf’s most iconic settings.”

Central to the Titleist Shop experience are comprehensive golf ball and golf club fitting capabilities and resources, leveraging Titleist’s full product lineup and fitting tools – including the proprietary Golf Ball Fitting App and Vokey Wedge Fitting App – in combination with Pinehurst’s state-of-the-art practice facilities. The Shop is also equipped with an indoor TrackMan-powered fitting bay, allowing for year-round fittings regardless of weather conditions.

Golfers visiting the Titleist Shop at Pinehurst will also have access to:

• Titleist’s family of golf ball and golf club product offerings, including Pro V1, Pro V1x and Pro V1x Left Dash models with every play number from 00-99 and an extensive collection of Titleist golf club configurations. 

• The most advanced on-demand Titleist golf ball customizer, giving them the opportunity to add a custom logo or personalized text on their golf ball of choice, which will then be printed accordingly on site and in real time. The library of logos includes 11 unique Pinehurst logo designs, which are accompanied by custom Titleist and Pinehurst co-branded packaging. A new Putter Boy-inspired AIM (Alignment Integrated Marking) design is also available on select models.

• An exclusive Pinehurst-inspired Scotty Cameron headcover, specially designed for the Shop, which is available with the purchase of a Scotty Cameron putter.

• A wide range of Shop-exclusive Pinehurst-branded Titleist golf gear, including hats, golf bags and accessories such as valuables pouches and yardage book covers.

• In-shop club repair services, allowing for on-site re-gripping, loft and lie checks and other club tune-ups.

Titleist is the game's leading performance equipment brand, having earned the overwhelming trust of tour professionals, club professionals, competitive amateurs and dedicated golfers worldwide.

The Titleist golf ball embodies superior performance, innovative design and technology, precision manufacturing and unmatched quality. It is the unequivocal #1 ball in golf and has been for 77 years and counting. Titleist also sets the standard for golf clubs through an unwavering commitment to performance, meticulous attention to detail, and as the game’s preeminent golf club fitter. Titleist metalwoods and irons, Vokey Design wedges and Scotty Cameron putters are in the bags of many of the game’s best players.

Titleist golf gear, comprising golf bags, headwear, travel gear, accessories and golf gloves, also delivers the performance and quality excellence promised in every product that bears the Titleist Script.

Established in 1895 in the Sandhills of North Carolina, Pinehurst Resort & Country Club is a 2,200-acre property featuring 10 outstanding golf courses, The Cradle nine-hole par-3 short course, 75,000 square-foot putting course (Thistle Dhu), 16 clay tennis courts, an award-winning spa, other recreation and social activities for families, and elegant accommodations across one hotel, two inns, villas and condos. 

Widely known as the Cradle of American Golf, Pinehurst hosted more single golf championships – including the U.S. Open, U.S. Women’s Open, PGA Championship, the Ryder Cup and PGA TOUR Championship – than any other site in North America. Golfers enjoy layouts designed by the game’s greatest architects, including Donald Ross, Tom Doak, Gil Hanse, Jack Nicklaus, Rees Jones, Tom Fazio and Ellis Maples

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Pinehurst Resort, in concert with the United States Golf Association (USGA), was named as the first U.S. Open Anchor Site and will host the championship in 2029, 2035, 2041 and 2047. The resort is slightly more than an hour from Raleigh-Durham International Airport, 90 minutes from Charlotte Douglas International Airport and only a half-day drive from many East Coast cities. To book tee times and golf packages: www.pinehurstresort.com, 855.235.8507.