Titleist Introduces AVX and Tour Soft AIM 360 Golf Balls

AIM 360 is newest addition to Titleist’s suite of Alignment Integrated Marking products; joins AIM Performance and AIM Enhanced models 

FAIRHAVEN, Mass. (June 2, 2025) – Titleist introduces AVX and Tour Soft AIM 360 golf balls, featuring a new 360-degree marking designed to improve precision and accuracy in alignment. The new AIM 360 design is the latest addition to Titleist’s lineup of Alignment Integrated Marking (AIM) products, which also includes Pro V1, Pro V1x and Pro V1x Left Dash AIM Performance and AIM Enhanced golf balls.  

“Player feedback is at the core of everything we do in product development,” said Frederick Waddell, Titleist’s Director of Golf Ball Product Management. “We saw a growing interest in various alignment aids and cues printed directly on the golf ball from the dedicated golfer. Our AIM lineup consists of three unique performance-oriented designs, all geared to help golfers set up and then start their golf ball on its intended line.” 

The all-new AIM 360 AVX and Tour Soft golf balls are the first models introduced by Titleist to feature a full 360-degree marking. 

“AVX and Tour Soft AIM 360 models are great additions to the lineup because they give more golfers the opportunity to play an advanced alignment design,” Waddell continued. “It expands our AIM offerings to AVX and Tour Soft golfers, and the 360-degree marking on the golf ball gives players a very different look than AIM Performance and AIM Enhanced. It’s designed for players who prefer a larger alignment feature than our other golf balls with AIM Technology.” 

Titleist AVX and Tour Soft AIM 360 golf balls are available now online and in golf shops worldwide.  

The concept of Alignment Integrated Markings on Titleist golf balls dates back to 2007, when alignment features were added to the Pro V1 sidestamp for the very first time. This integration was a direct result of tour player feedback, many of whom were already adding alignment features to their golf ball themselves. Since then, Titleist golf balls have featured a wide array of cues and subtle designs within the sidestamp to help golfers better aim their putts and tee shots.  

In recent years, the popularity of alignment features that go beyond the standard sidestamp has grown, leading to golfers requesting new designs printed directly on the golf ball.  

“When we started the design process, we wanted to make sure we created designs that both resonated with golfers but also offered a real performance benefit,” Waddell explained.

To validate their design concepts, Titleist Golf Ball R&D conducted a controlled test to measure precision in alignment between four markings: AIM 360, AIM Performance, AIM Enhanced and the standard Pro V1 sidestamp. Golfers were instructed to line up the golf balls to their target, and precision was evaluated by measuring the left-right proximity to the hole of the aligned marking through absolute angles. The results showed that each one of the three AIM products improved precision in alignment by up to 35% compared to the standard Pro V1 sidestamp.  

“The R&D test results were extremely validating in showing that these products offer a distinct performance advantage in precision alignment; they’re not just decorations,” Waddell said.  

Titleist AVX golf balls are designed for players seeking a low-flying and low-spinning golf ball with very soft feel and excellent greenside control. The latest generation AVX was reengineered from core to cover to deliver longer distance from tee to green, more greenside spin and control, and an even softer feel.  

AVX AIM 360 MSRP: $50 per dozen 

Titleist Tour Soft golf balls are designed for players who prioritize soft feel without sacrificing all-around performance throughout the bag. Compared to the prior generation, the latest generation Tour Soft model features faster core technology and a reformulated cover system. 

 Tour Soft AIM 360 MSRP: $40 per dozen 

Titleist’s new AIM Performance design – available on Pro V1, Pro V1x and Pro V1x Left Dash golf balls, the overwhelming #1 ball on the PGA TOUR, LPGA and across the worldwide professional tours – offers golfers a tour-proven marking straight out of the sleeve. 

Offered in black, red, blue and pink (new color offering), the AIM Performance marking is designed after one of the most common additions tour players make to their Pro V1 or Pro V1x golf ball: a long, straight line.  

“I use a black line, because I cannot putt without this,” Pro V1 player Viktor Hovland said. “I literally cannot aim ... I’ve just never been good at just standing over the ball and being able to aim that way. I’ve found it’s really helped my putting, especially on the short ones, when there’s not too much break involved. I just did a blind test with a line on and then without a line, and I just aimed it miles better with a line on.” 

“I’ve used a line on every single putt I’ve hit professionally since the early 90’s,” said Titleist Brand Ambassador Brad Faxon, former PGA TOUR player and current instructor. “I always do it no matter whether the putt is breaking a lot or not a lot. It helps me to get the ball on the start line, where I want the ball to go.” 

The 105-degree AIM Performance line features a new double-sided arrow shape, custom-printed on each golf ball opposite the Pro V1 or Pro V1x sidestamp. The marking is 65% longer than the standard 2025 Pro V1 sidestamp. 

Titleist Pro V1, Pro V1x and Pro V1x Left Dash AIM Performance golf balls are currently available in black only on Titleist.com. Black AIM Performance as well as red, blue and pink models will all be available on Titleist.com and in golf shops beginning on June 15. MSRP: $55 per dozen 

Titleist’s suite of Alignment Integrated Markings also includes AIM Enhanced on Pro V1, Pro V1x and Pro V1x Left Dash models.  

The AIM Enhanced marking is a performance-oriented alignment aid designed to promote more precise aim and accuracy on putts. The extended alignment sidestamp provides a built-in visual aid measuring over 65 percent longer than the standard 2025 Pro V1 sidestamp. 

Titleist Pro V1, Pro V1x and Pro V1x Left Dash AIM Enhanced golf balls are available online and in golf shops worldwide now. MSRP: $55 per dozen 

While Pro V1, Pro V1x and Pro V1x Left Dash golf balls all provide golfers with best-in-class performance and quality, there are key performance differences between models that are relevant when considering which ball is the best fit for your game. Each model is differentiated based upon flight, spin, and feel. Pro V1 has a mid-flight trajectory, lower spin in the long game and a softer feel compared to Pro V1x, which flies higher, spins more in the long game and has a slightly firmer feel. Pro V1x Left Dash has a high flight, similar to Pro V1x, with significantly lower full swing spin and a firmer feel.  

In addition to AIM 360, AIM Performance and AIM Enhanced, Titleist offers more than 40 different alignment aid designs on Pro V1’s fourth pole – opposite the sidestamp – through custom order on Titleist.com. Play Numbers 00-99 are available on both Pro V1 and Pro V1x as a custom order. Personalization of text and custom logos are also available at once through Titleist.com or local golf shops.