Titleist Brand Ambassador Vincent Norrman played his final 12 holes Sunday in 7 under, storming up the leader board to win by one at the K Club. The 25-year-old, gaming a Pro V1x golf ball and TSR3 driver among his Titleist setup, began the day six shots off the pace before turning in a bogey-free 65 to reach 14 under. From Nos. 7 through 14, he birdied six of the eight holes. “The course got a lot of rain and it was a little soft on the greens. I just tried to go out and be aggressive,” he said.  

It’s Norrman’s second victory in two months, having earned his first professional victory in July at the Barbasol Championship, co-sanctioned by the PGA TOUR and DP World Tour. 

For the week in Ireland, Norrman ranked 4th in Strokes Gained: Off the Tee (+1.08 per round) and 5th in SG: Tee to Green (+2.22 per round). He hit 75% of his greens and regulation and ranked 9th in Scrambling, getting his Pro V1x up-and-down 72% of the time. 

WITB | Vincent Norrman 

Titleist Pro V1x golf ball 

TSR3 10.0 driver | Mitsubishi Tensei 1K Pro White 60 TX 

620 CB 4-5 irons | True Temper Dynamic Gold Tour Issue X100 

620 MB 6-P irons | True Temper Dynamic Gold Tour Issue X100 

Vokey Design SM9 50.12F, 54.10S, 60.10S wedges | True Temper Dynamic Gold Tour Issue X100 (50, 54), True Tempter Dynamic Gold Tour Issue S400 (60) 

A longtime Pro V1x player, Vincent Norrman prefers the higher flight he gets from X, needing the added height and spin to attack the firm, fast greens on the PGA TOUR.

“I prefer the Pro V1x because with my spin I can launch it a little higher and hold the greens a little bit better,” Norrman said earlier this year at The American Express, just one week after making the move to the 2023 model.

Norrman finished ninth in greens in regulation (69.76%) this season on the PGA TOUR (2022-23 FedExCup events). He hit over 75% of greens last season on the Korn Ferry Tour while earning his TOUR card.

“I’ve played the Pro V1x for as long as I can remember, actually before college, all the way through college and professional,” Norrman said this week at the Irish Open.

“It’s something I’m very comfortable with, familiar with, and I actually switched to the new ball (2023 Pro V1x) as well this year. When it came out I saw a little better trajectory with irons, which I really, really, really like. So that was a very easy transition.”

Titleist was the most played golf ball at The K Club with 108 players, more than five times the nearest competitor (21), including Norrman and runner-up Hurly Long (Pro V1). 

Vincent Norrman was the among the group of 51 players at The K Club who gamed a Titleist driver, the most played driver at the Horizon Irish Open and all season on the DP World Tour. The field’s most popular model, TSR3, was also the choice of the champ: TSR3 10.0 (Mitsubishi Tensei 1K Pro White 60 TX), D•1 SureFit hosel setting).

Norrman, who was 29th this season on TOUR in Strokes Gained: Off the Tee (+0.373) and 14th in Total Driving, put TSR in play the first week it was available last season on the Korn Ferry Tour (Memorial Health Championship).

“I play kind of a lighter shaft, 60-something grams, 9.25 loft, so I can kind of generate a lot of speed in there,” Norrman said this week during his Tuesday practice round. “I switched to the TSR as soon as it came out.  It felt a little hotter off the face for me. Very similar (look), but it’s like the small things that kind of fit my eye. And it’s helped me a lot to improve my ball-striking off the tee.”

Following the breakthrough performance gains of the Titleist Speed Project and the introduction of the TS, TSi and now TSR driver models, Titleist has been the most played driver on the PGA TOUR for five straight seasons.

Thirty-two percent of all drivers in play during the 2022-23 FedExCup season were Titleist models, compared to 22% for the nearest competitor. Five of the last seven major championships have been won with a Titleist driver, including the 2023 U.S. Open (Wyndham Clark) and the 2023 Open Championship (Brian Harman). Five of the top 10 players in the OWGR play a Titleist driver, as well as nine of the top 17. 

The winner of the LPGA’s Kroger Queen City Championship gamed a Scotty Cameron Super Select Newport 2 Plus Dual Balance tour prototype putter, which she used to tap in her winning birdie on the second hole of a sudden-death playoff.

It was her fourth event playing the new putter after making the change at the Amundi Evian Championship. She won both her major championships (2021 Evian Championship, 2022 U.S. Women’s Open) with a  Scotty Cameron Tourtype Special Select Timeless SSS tour prototype model.

Steve Flesch (Pro V1x) posted a final round 62 to win by four shots and claim his fourth career Champions Tour victory. Flesch began Sunday’s final round 6 under through six holes and collected three back-nine birdies to shoot his third consecutive round of 66 or lower (66-66-62) and reach 19 under for the week. He finished T2 in Greens in Regulation (47/54, 87%) and T3 in Scrambling (6/7, 86%).

Titleist golf ball players have now won 19 of the 21 events played this season on PGA TOUR Champions. 

The winner of the Ascension Charity Classic had six Titleist clubs in his winning setup, including his TSR3 10.0 driver, TSR2 15.0 fairway, TS2 19.0 hybrid and Vokey Design SM9 50, 54, 60 wedges. 

Titleist Brand Ambassador Guntaek Koh claimed his third KPGA Tour title of 2023, making birdie on the first hole of a sudden-death playoff to clinch the victory. Koh – gaming a Pro V1 golf ball, TSR2 driver, NEW T-Series irons and full bag of Titleist equipment – birdied the par-5 18th in regulation to shoot a final round 68 and force extra holes. The 23-year-old then converted a 10-foot birdie putt on his second trip down the 18th to close out his opponent.

Said Koh: “The first win this year was the hardest but now I am in the mode and enjoying the experience... A victory in an event on this scale, against the best from the Asian Tour and Japan Tour is simply incredible.” 

WITB | Guntaek Koh: Titleist Pro V1 golf ball; TSR2 10.0 driver; TSi2 15.0 fairway; NEW T200 3 iron, NEW T100 3-P irons; Vokey Design SM9 50.08F, 58.08M wedges; Scotty Cameron Newport 2 tour prototype putter.

Titleist Brand Ambassador Hayden Springer won the PGA TOUR Canada’s season finale, his second victory in three starts, to capture the season-long Fortinet Cup and earn his 2024 Korn Ferry Tour card. Springer, gaming a Pro V1 golf ball, TSR3 driver and NEW T150 irons among his Titleist equipment, followed a second round 9-uner 62 with matching 67’s over the weekend on his way to a five-shot victory. Over the 72 holes, Springer hit all but eight greens in regulation and made 25 birdies along with three eagles.

WITB | Hayden Springer: Titleist Pro V1 golf ball; TSR3 8.0 driver; NEW T150 3-P irons; Vokey Design SM9 50.08F, 56.10S, 60.08M wedges 

Titleist Brand Ambassador Linqiang Li made it back-to-back wins on the China Tour, earning his third victory since May after closing with a final round 3-under 69. Li, trusting his Pro V1x golf ball, TSR2 driver and NEW T200 and T100 irons, jumped into the lead on Friday after posting a course record 10-under 62 that featured two eagles and seven birdies. Steady play over the weekend saw him finish on top of a leader board that featured nine Titleist golf balls and seven Titleist drivers among the top 12 finishers.

WITB | Linqiang Li: Titleist Pro V1x golf ball; TSR2 9.0 driver; TSR2 15.0 fairway; NEW T200 2 iron; NEW T100 4-P; Vokey Design SM9 50, 54, 58 wedges 

The U.S. Mid-Amateur at Sleepy Hollow and the U.S. Women’s Mid-Amateur at Stonewall began on Saturday, with 336 players (85%) across both competitions teeing up a Titleist golf ball.

— 221 players (84%) at the U.S. Mid-Amateur are playing a Pro V1, Pro V1x or AVX golf ball, more than 10 times the nearest competitor – including the stroke-play clubhouse leader. 

— At Stonewall’s North Course, 115 players in the U.S. Women’s Mid-Amateur field are playing a Titleist golf ball, more than 12 times the nearest competitor – including all three stroke-play co-medalists. 

— At the U.S. Mid Am, Titleist is the most played equipment brand in every major equipment category, with more drivers (91/35%), fairways (118/39%), hybrids (45/33%), utilities (61/56%), irons (97/37%), wedges (538/70%) and putters (86/33%) in play at Sleepy Hollow than any other brand.

– Titleist also swept the counts at this year’s U.S. Amateur, U.S. Women’s Amateur, NCAA Division I Men’s and Women’s National Championships, U.S. Junior Amateur Championship, U.S. Four-Ball Championship and all seven Elite Amateur Golf Series events (Sunnehanna Amateur, Northeast Amateur, North and South Amateur, Trans-Mississippi Amateur, Southern Amateur, Pacific Coast Amateur, Western Amateur).  

– Titleist is also the most played driver (T1, 37/28%), utility iron (6/86%), wedge (195/51%) and putter (45/34%) this week at the Women’s Mid-Am.