Titleist Introduces New Pro V1 and Pro V1x Golf Balls

Improved core technology raises the bar for the #1 Ball in Golf

New Models Provide Longer Distance, Lower Long Game Spin, and Greater Consistency

South-East Asia. (Jan. 18, 2023) - The 2023 Titleist Pro V1 and Pro V1x - the next generation of the most trusted golf balls in the game - set another standard for tee-to-green performance and consistency through advanced core technologies validated by the best players in the world.

Available in golf shops beginning Jan. 26, new Pro V1 and Pro V1x are engineered with high-gradient core designs that deliver lower long game spin for increased distance and a more consistent flight – helping golfers hit the ball longer and straighter while maintaining the Drop-and-Stop greenside control that Pro V1 and Pro V1x players rely on to play their best.

The new high-gradient constructions feature progressive firmness levels that lower long game spin without sacrificing short game spin. High-gradient core technology, combined with the continued advancement of Titleist's unparalleled manufacturing process, produces more consistent spin and speed performance for even tighter dispersion.

“We’re looking for consistency in every element of golf ball construction, from the aerodynamics down to the core,” said Mike Madson, Senior Director Golf Ball Research and Engineering. “We always want the ball flying in the same window regardless of how it’s oriented, and we want the ball to produce consistent launch, spin, and speed on every shot. Consistency means when a golfer tees up a Pro V1 or Pro V1x, every properly executed shot they make is going to deliver the performance they expect and the performance they trust.”

Along with these key innovations, Pro V1 and Pro V1x both remain true to their unique play styles: Pro V1 offers the best combination of distance, spin, and feel in the game and delivers a penetrating ball flight. Pro V1x is engineered to fly higher and spin more with irons and in the short game, while still offering low spin on longer shots to maximize distance.

“For a Titleist golf ball to be new, it must be better,” said Frederick Waddell, Director of Golf Ball Product Management. “For us to call it a new Pro V1, it needs to be demonstrably better than the prior generation. We go through a rigorous testing and validation process to ensure the performance improvements developed by our world-class R&D team are recognized by the golfer when they put it in play and experience the product.”

2023 Pro V1 and Pro V1x Technology: The most advanced iterations of the Pro V1 and Pro V1x yet, both golf balls feature significant innovations to improve on-course performance, including:

• New High Gradient Core Design: An all-new, reimagined core in the new Pro V1 and the dual core Pro V1x are built to be firmer on the outside and progressively softer on the inside, which promotes fast speeds and low long game spin. The new cores take inspiration from popular CPOs (Custom Performance Options) - Pro V1 Left Dot and Pro V1x Left Dash - both of which feature high gradient cores and are the choice of several players on professional tours.

• New Dual-Core Dimension: There has been a change in the 2023 Pro V1x dual core design, with the inner core increasing center volume by 44%, from 1” to 1.13” in size. This works in concert with the high gradient, as the larger and softer center helps to drive down long game spin and increase stability through the air.

• Speed Amplifying High-Flex Casing Layer: Casing layers on both the Pro V1 and Pro V1x interact with the high gradient cores to further neutralize excess spin while combining with the soft cast urethane cover to provide unparalleled greenside spin and control.

• Cast Thermoset Urethane Cover:  The urethane covers on the Pro V1 and Pro V1x golf balls utilize a proprietary thermoset process. Two separate components are mixed, and the liquid urethane is cast into Titleist-manufactured cavities which form the appropriate dimple pattern into the cover. The precise timing of the curing process and temperature are integral to the consistency of the urethane and the performance the golfer experiences on the course.

• Spherically-tiled Tetrahedral Dimple Designs: With a 388-dimple design on the Pro V1 and a 348-dimple design on Pro V1x, both golf balls have optimized aerodynamics to fly consistent and far. The Pro V1x’s dimple pattern allows the ball to launch and fly in a slightly higher window than the Pro V1.

Player Validation: More than 45 players have teed up new Pro V1 and Pro V1x models on the PGA TOUR since their introduction – including Will Zalatoris who put new Pro V1x immediately in play to begin 2023 at the Sentry Tournament of Champions, his first start on the PGA TOUR since his win at last year’s FedEx St. Jude Championship. Sungjae Im and Viktor Hovland joined Zalatoris in teeing up 2023 Pro V1x at Kapalua.

Zalatoris: “The golf ball is the engine of everything I do equipment wise. So the big thing that I look for whenever I’m testing balls, is ‘Does it do exactly what I think it’s going to do? The dependability is obviously something that all the players who play the ball, that’s the number one thing that we absolutely love. And so when I switched to the [2023 Pro V1x], the big thing I saw was it had the exact same reactions around the greens, I actually gained a little bit of distance with the driver, but it was actually better through the wind. For me to be able to put the exact same swing on a golf ball and gain just that much more, that adds up a lot throughout a season.

“When people ask what’s the right golf ball for you, it’s the golf ball that you know how it’s going to react every single time. And so for me, with how I hit it and with the amount of speed that I have, I need to have something that I know where the mis-hits are just brought in a little bit more. When I’m hitting the shot, maybe I heel one and maybe I hit a little thin. Seeing my dispersion go from maybe a five, six-yard loss to now all of a sudden it’s one, two, or three, that’s the difference from me plugging one in a bunker and making bogey to maybe having an easy look at birdie.”

Im: “[It] seemed as if the new Pro V1x is less affected by the wind and is more consistent than the previous Pro V1x.”

• Among those having made the switch to 2023 Pro V1: Keith Mitchell, Luke List, Hayden Buckley, Tyson Alexander, Patton Kizzire, Garrick Higgo and Ben Taylor.

The list of players who have teed up new Pro V1x includes: Will Zalatoris, Sungaje Im, Viktor Hovland, Kevin Kisner, Seamus Power, J.T. Poston, Scott Stallings, Chris Kirk, S.H. Kim, Vincent Norrman, Stewart Cink, Gary Woodland and Brandon Wu.

While the new models debuted on the LPGA with only two weeks left in the season, five players made the immediate move to 2023 Pro V1x: Marina Alex, Lizette Salas, Amy Yang, Sarah Kemp, Cristie Kerr and Brittany Lincicome.

Choosing Between Pro V1 and Pro V1x: Pro V1 is the best ball for players seeking very low long game spin, more distance, penetrating and consistent flight, and Drop-and-Stop greenside control, all of which complements Pro V1’s very soft feel. Pro V1x is the best choice for golfers seeking higher flight and more spin, with a slightly firmer feel compared to Pro V1.

Colors and Play Numbers: White golf balls are available with play numbers 1-4, and 5-8.  All the same play numbers 00 or 1-99 are available in white. High optic yellow golf balls are available with play numbers 1-4.

Availability and Price: The new 2023 Pro V1 and Pro V1x golf balls will be available in golf shops beginning Jan. 26, 2023. Available in white (play numbers 1-4, 5-8) and all the same play numbers (00 or 1-99)*. The new 2023 Pro V1 and Pro V1x high optic yellow (play numbers 1-4) will be available from March 2023.  MAP: $82.40 (Singapore); MYR 262 (Malaysia).

*Singapore, Thailand and Vietnam only.