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Titleist Introduces New Scotty Cameron Studio Style Putters

Scotty Cameron presents the most significant re-design of his blade putter offering in recent history with the new 2025 Studio Style line, a bold statement of the future with a nod to the past.

Titleist Introduces New Vokey Design Limited-Edition Oil Can Finish

Vokey Design unveils its new, limited-edition Oil Can finish, a modern update to the classic Vokey Oil Can look, now available with the performance and technology of Vokey Design SM10 wedges.

Titleist Adds 58.06K, 60.06K Lob Wedge Models to Vokey Design SM10 Lineup

Vokey Design, the most played wedges on the PGA TOUR since 2004, will extend its SM10 family in 2025 with the addition of two new tour-proven offerings – the 58.06K and 60.06K lob wedges.

Titleist Continues Metalwood Innovation with Launch of New GT1 Driver, Fairway and Hybrid

Titleist introduces the all-new GT1 driver, fairway and hybrid, rounding out the tour-validated GT metalwood lineup with models in each category designed to deliver high launch, fast ball speeds an...

Titleist Introduces New GT1, GT2 and GT3 Hybrids

Building on the Generational Technology of the new GT drivers and fairways, Titleist adds to its family of metalwoods with the introduction of the all-new GT1, GT2 and GT3 hybrids. The new lineup ...

Titleist Introduces New Scotty Cameron Phantom Putter Models

Scotty Cameron adds five new configurations to the Phantom mallet putter lineup, introducing the NEW tour-inspired Phantom 5.2 and Phantom 7.2 models to the mallet family, as well as offering the P...

Now on Tour: New Scotty Cameron Blade and Mid-Mallet Putters

Scotty Cameron’s next generation blade and mid-mallet putters have arrived on the PGA TOUR.

Now on Tour: New Titleist GT280

The arrival of the 2025 PGA TOUR season this week in Maui brings with it an addition to Titleist’s breakthrough line of GT metalwoods: the new Titleist GT280.

25 Years of Innovation: NEW Pro V1 and Pro V1x launch on PGA TOUR

A quarter-century of breakthrough golf ball innovation continues this week in Las Vegas with the introduction of the new 2025 Titleist Pro V1 and Pro V1x golf balls on the PGA TOUR – marking the st...

Titleist Introduces All-New GT Driver Line

Titleist, the most played driver on the PGA TOUR for five years and counting, introduces three all-new GT driver models, the most advanced and best-performing drivers to ever bear the Titleist scri...

Titleist Launches New GT Fairway Metals

The new Titleist GT2 and GT3 fairway metals build upon the engineering breakthroughs that created the GT driver line, delivering exceptional performance from material and construction advancements.

Titleist Presents: "Searching for Spin | The Story Behind Titleist RCT Golf Balls"

An inside look at the conception, development and creation of Titleist’s Radar Capture Technology

Titleist Introduces New Pro V1 and Pro V1x Golf Balls

Building upon decades of breakthrough golf ball innovation and excellence in process, Titleist introduces the new 2025 Pro V1 and Pro V1x, engineered to deliver more speed off the tee, more control...

25 Years of Innovation: NEW Pro V1 and Pro V1x launch on PGA TOUR

A quarter-century of breakthrough golf ball innovation continues this week in Las Vegas with the introduction of the new 2025 Titleist Pro V1 and Pro V1x golf balls on the PGA TOUR – marking the st...

Titleist Presents: "Searching for Spin | The Story Behind Titleist RCT Golf Balls"

An inside look at the conception, development and creation of Titleist’s Radar Capture Technology

Titleist Introduces Next Generation AVX Golf Balls

The new Titleist AVX golf ball has been reengineered from core to cover to increase performance on every shot, delivering longer distance tee to green, more greenside spin and control and even soft...

Titleist Introduces New Tour Soft Golf Balls

Faster core technology and a reformulated cover system drives improved all-around performance in the new Titleist Tour Soft golf ball, providing golfers with longer distance off the tee and increas...

Titleist Introduces New TruFeel – The Softest Titleist Golf Ball

FAIRHAVEN, Mass. (Jan. 10, 2024) – The new Titleist TruFeel, the next generation of the softest Titleist golf ball, is designed to provide long distance and increased greenside spin and control – w...

Statement from Acushnet CEO David Maher on USGA and R&A Golf Ball Rollback Announcement

At a time when interest in golf is vibrant (2023 will mark the 6th consecutive year in which the number of golfers has grown), golf courses are broadly adding forward tees, back tees are used for l...

Titleist Introduces New Pro V1 and Pro V1x Golf Balls

The 2023 Titleist Pro V1 and Pro V1x - the next generation of the most trusted golf balls in the game - set another standard for tee-to-green performance and consistency through advanced core techn...

Now on Tour: Next Generation Titleist Pro V1 and Pro V1x Golf Balls

The new 2023 Titleist Pro V1 and Pro V1x golf balls, the next generation of the #1 ball in golf, made their PGA TOUR debut last week at the Sanderson Farms Championship – a week earlier than expected.

Titleist Pro V1x Left Dash and AVX Golf Balls Now Available with Innovative Radar Capture Technology

Titleist introduced Pro V1 and Pro V1x golf balls with innovative Radar Capture Technology (RCT) last October. Developed by Titleist Golf Ball R&D engineers, the golf balls are designed to enhance ...

New Titleist Tour Soft Optimizes Aerodynamics For Exceptional Tee Through Green Performance

Titleist introduces its third generation Tour Soft golf ball, responding to golfer feedback with a new aerodynamic design for longer distance off the tee combined with a large, fast core for a resp...

Titleist Introduces Next Generation Tour Speed Golf Ball

The reformulated Titleist Tour Speed continues to produce consistently fast speed, penetrating flight, and exceptional short game control golfers have come to trust and expect from this model. All ...

Titleist Introduces New Scotty Cameron Studio Style Putters

Scotty Cameron presents the most significant re-design of his blade putter offering in recent history with the new 2025 Studio Style line, a bold statement of the future with a nod to the past.

Titleist Introduces New Vokey Design Limited-Edition Oil Can Finish

Vokey Design unveils its new, limited-edition Oil Can finish, a modern update to the classic Vokey Oil Can look, now available with the performance and technology of Vokey Design SM10 wedges.

Titleist Adds 58.06K, 60.06K Lob Wedge Models to Vokey Design SM10 Lineup

Vokey Design, the most played wedges on the PGA TOUR since 2004, will extend its SM10 family in 2025 with the addition of two new tour-proven offerings – the 58.06K and 60.06K lob wedges.

Titleist Continues Metalwood Innovation with Launch of New GT1 Driver, Fairway and Hybrid

Titleist introduces the all-new GT1 driver, fairway and hybrid, rounding out the tour-validated GT metalwood lineup with models in each category designed to deliver high launch, fast ball speeds an...

Titleist Introduces New GT1, GT2 and GT3 Hybrids

Building on the Generational Technology of the new GT drivers and fairways, Titleist adds to its family of metalwoods with the introduction of the all-new GT1, GT2 and GT3 hybrids. The new lineup ...

Titleist Introduces New Scotty Cameron Phantom Putter Models

Scotty Cameron adds five new configurations to the Phantom mallet putter lineup, introducing the NEW tour-inspired Phantom 5.2 and Phantom 7.2 models to the mallet family, as well as offering the P...

Now on Tour: New Scotty Cameron Blade and Mid-Mallet Putters

Scotty Cameron’s next generation blade and mid-mallet putters have arrived on the PGA TOUR.

Now on Tour: New Titleist GT280

The arrival of the 2025 PGA TOUR season this week in Maui brings with it an addition to Titleist’s breakthrough line of GT metalwoods: the new Titleist GT280.

Titleist Introduces All-New GT Driver Line

Titleist, the most played driver on the PGA TOUR for five years and counting, introduces three all-new GT driver models, the most advanced and best-performing drivers to ever bear the Titleist scri...

Titleist Launches New GT Fairway Metals

The new Titleist GT2 and GT3 fairway metals build upon the engineering breakthroughs that created the GT driver line, delivering exceptional performance from material and construction advancements.

Scotty Cameron Introduces New B3 Triple Black Design LTD Putters

Titleist announces new Scotty Cameron B3 Triple Black Design LTD putters, a special run of classic, playable blade designs crafted in a Tour Black finish.

Now on Tour: New Titleist GT Drivers

For five seasons and counting, Titleist drivers have been the top choice among the world’s best players competing on the PGA TOUR. Today at the Memorial Tournament, the next generation of TOUR’s mo...

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