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Titleist Introduces All-New GT Driver Line

Titleist, the most played driver on the PGA TOUR for five years and counting, introduces three all-new GT driver models, the most advanced and best-performing drivers to ever bear the Titleist scri...

Titleist Launches New GT Fairway Metals

The new Titleist GT2 and GT3 fairway metals build upon the engineering breakthroughs that created the GT driver line, delivering exceptional performance from material and construction advancements.

Titleist Presents: "Searching for Spin | The Story Behind Titleist RCT Golf Balls"

An inside look at the conception, development and creation of Titleist’s Radar Capture Technology

Scotty Cameron Introduces New B3 Triple Black Design LTD Putters

Titleist announces new Scotty Cameron B3 Triple Black Design LTD putters, a special run of classic, playable blade designs crafted in a Tour Black finish.

Now on Tour: New Titleist GT Drivers

For five seasons and counting, Titleist drivers have been the top choice among the world’s best players competing on the PGA TOUR. Today at the Memorial Tournament, the next generation of TOUR’s mo...

Titleist Presents 'Finding Feel' Docuseries

The feel of a pure iron shot is a sensation every golfer chases. It’s a personal experience, a phenomenon that occurs within half a millisecond, that’s difficult to describe – and even tougher to c...

Titleist Introduces New Scotty Cameron Long Design Putters

CARLSBAD, Calif. (Jan. 23, 2024) – In addition to his 2024 lineup of new Phantom mallets, Scotty Cameron introduces two new Long Design models for players seeking to stabilize their stroke with a b...

Titleist Introduces New Scotty Cameron Phantom Putters

Scotty Cameron introduces his 2024 lineup of Phantom mallets, 10 new models completely redesigned to meet the demands of the modern game through alignment-infused head shapes with improved sound an...

Titleist Introduces New Vokey Design SM10 Wedges

Titleist’s new Vokey Design SM10 wedges are engineered to produce a lower, more controlled flight with improved feel and maximum spin – advancing the performance of the game’s most played wedges th...

Titleist Introduces Next Generation AVX Golf Balls

The new Titleist AVX golf ball has been reengineered from core to cover to increase performance on every shot, delivering longer distance tee to green, more greenside spin and control and even soft...

Titleist Introduces New Tour Soft Golf Balls

Faster core technology and a reformulated cover system drives improved all-around performance in the new Titleist Tour Soft golf ball, providing golfers with longer distance off the tee and increas...

Titleist Introduces New TruFeel – The Softest Titleist Golf Ball

FAIRHAVEN, Mass. (Jan. 10, 2024) – The new Titleist TruFeel, the next generation of the softest Titleist golf ball, is designed to provide long distance and increased greenside spin and control – w...

25 Years of Innovation: NEW Pro V1 and Pro V1x launch on PGA TOUR

A quarter-century of breakthrough golf ball innovation continues this week in Las Vegas with the introduction of the new 2025 Titleist Pro V1 and Pro V1x golf balls on the PGA TOUR – marking the st...

Titleist Presents: "Searching for Spin | The Story Behind Titleist RCT Golf Balls"

An inside look at the conception, development and creation of Titleist’s Radar Capture Technology

Titleist Introduces Next Generation AVX Golf Balls

The new Titleist AVX golf ball has been reengineered from core to cover to increase performance on every shot, delivering longer distance tee to green, more greenside spin and control and even soft...

Titleist Introduces New Tour Soft Golf Balls

Faster core technology and a reformulated cover system drives improved all-around performance in the new Titleist Tour Soft golf ball, providing golfers with longer distance off the tee and increas...

Titleist Introduces New TruFeel – The Softest Titleist Golf Ball

FAIRHAVEN, Mass. (Jan. 10, 2024) – The new Titleist TruFeel, the next generation of the softest Titleist golf ball, is designed to provide long distance and increased greenside spin and control – w...

Statement from Acushnet CEO David Maher on USGA and R&A Golf Ball Rollback Announcement

At a time when interest in golf is vibrant (2023 will mark the 6th consecutive year in which the number of golfers has grown), golf courses are broadly adding forward tees, back tees are used for l...

Titleist Introduces New Pro V1 and Pro V1x Golf Balls

The 2023 Titleist Pro V1 and Pro V1x - the next generation of the most trusted golf balls in the game - set another standard for tee-to-green performance and consistency through advanced core techn...

Now on Tour: Next Generation Titleist Pro V1 and Pro V1x Golf Balls

The new 2023 Titleist Pro V1 and Pro V1x golf balls, the next generation of the #1 ball in golf, made their PGA TOUR debut last week at the Sanderson Farms Championship – a week earlier than expected.

Titleist Pro V1x Left Dash and AVX Golf Balls Now Available with Innovative Radar Capture Technology

Titleist introduced Pro V1 and Pro V1x golf balls with innovative Radar Capture Technology (RCT) last October. Developed by Titleist Golf Ball R&D engineers, the golf balls are designed to enhance ...

New Titleist Tour Soft Optimizes Aerodynamics For Exceptional Tee Through Green Performance

Titleist introduces its third generation Tour Soft golf ball, responding to golfer feedback with a new aerodynamic design for longer distance off the tee combined with a large, fast core for a resp...

Titleist Introduces Next Generation Tour Speed Golf Ball

The reformulated Titleist Tour Speed continues to produce consistently fast speed, penetrating flight, and exceptional short game control golfers have come to trust and expect from this model. All ...

TITLEIST INTRODUCES THE NEW AVX GOLF BALL

Fairhaven, Mass. (January 19, 2022) – Titleist introduces the third generation of its AVX golf ball, improving upon short game spin and control, increasing driver distance, and providing even softe...

Titleist Introduces All-New GT Driver Line

Titleist, the most played driver on the PGA TOUR for five years and counting, introduces three all-new GT driver models, the most advanced and best-performing drivers to ever bear the Titleist scri...

Titleist Launches New GT Fairway Metals

The new Titleist GT2 and GT3 fairway metals build upon the engineering breakthroughs that created the GT driver line, delivering exceptional performance from material and construction advancements.

Scotty Cameron Introduces New B3 Triple Black Design LTD Putters

Titleist announces new Scotty Cameron B3 Triple Black Design LTD putters, a special run of classic, playable blade designs crafted in a Tour Black finish.

Now on Tour: New Titleist GT Drivers

For five seasons and counting, Titleist drivers have been the top choice among the world’s best players competing on the PGA TOUR. Today at the Memorial Tournament, the next generation of TOUR’s mo...

Titleist Presents 'Finding Feel' Docuseries

The feel of a pure iron shot is a sensation every golfer chases. It’s a personal experience, a phenomenon that occurs within half a millisecond, that’s difficult to describe – and even tougher to c...

Titleist Introduces New Scotty Cameron Long Design Putters

CARLSBAD, Calif. (Jan. 23, 2024) – In addition to his 2024 lineup of new Phantom mallets, Scotty Cameron introduces two new Long Design models for players seeking to stabilize their stroke with a b...

Titleist Introduces New Scotty Cameron Phantom Putters

Scotty Cameron introduces his 2024 lineup of Phantom mallets, 10 new models completely redesigned to meet the demands of the modern game through alignment-infused head shapes with improved sound an...

Titleist Introduces New Vokey Design SM10 Wedges

Titleist’s new Vokey Design SM10 wedges are engineered to produce a lower, more controlled flight with improved feel and maximum spin – advancing the performance of the game’s most played wedges th...

Titleist Introduces New U•505 and T200 Utility Irons

The introduction of the new Titleist U•505 and T200 utility irons provides golfers with enhanced feel and improved accuracy in two tour-proven shapes engineered to create more scoring opportunities...

Titleist Introduces Next Generation T-Series Irons: T100, T150, T200 and T350

The next generation Titleist T-Series irons family establishes a new standard in iron engineering, reaffirming Titleist’s commitment to creating the world’s best irons while providing golfers with ...

Titleist Introduces New Scotty Cameron Champions Choice Putters

Following the success of 2021's offerings in celebration of major victories won with Scotty Cameron putters, Titleist announces the latest Champions Choice Limited Release for 2023.

Now on Tour: New Titleist T-Series Irons

The next generation of the PGA TOUR’s most played irons – Titleist T-Series – will make their debut this week at the Memorial Tournament.

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