Titleist Introduces NEW Tour Soft Golf Balls

Core-to-cover redesign delivers more consistent flight for longer distance, increased stopping power and Tour Soft’s signature soft feel 

FAIRHAVEN, Mass. (Jan. 21, 2026) — Redesigned from core to cover, the new Titleist Tour Soft is packed with advanced golf ball technologies that provide a complete combination of longer distance, increased stopping power and very soft feel. 

Featuring a proprietary cover formulation and new aerodynamics package, the next generation Tour Soft improves upon the tee-to-green performance that golfers have come to rely on, while maintaining the model’s signature soft feel throughout the bag:

• A new 386 quadrilateral dipyramid dimple pattern, specifically engineered to optimize the new Tour Soft design, delivers a more consistent ball flight to gain every possible yard off the tee;

• Tour Soft’s new core dimension and elastomer cover blend work together to reduce spin and maximize yardage in the long game. These advancements also increase peak height with mid-irons for a steeper angle of descent and more stopping power into the green — all while maintaining a very soft feel from the opening tee shot to the final putt.

The new Tour Soft golf ball is now available in golf shops worldwide.

The new Titleist Tour Soft delivers performance from tee to green for golfers looking for the best combination of distance, feel and spin within their budget – with the exceptional quality and ball-to-ball consistency that golfers expect from Titleist.

“Tour Soft is the hidden gem in our lineup, providing total performance tee to green,” said Frederick Waddell, Titleist’s Director of Golf Ball Product Management. “In our testing, Tour Soft consistently outperforms golf balls at higher prices and/or with more layers of construction. This ball is a gamer.”

To improve upon the prior generation Tour Soft, Titleist R&D focused on two primary requests from golfers: more distance off the tee and improved stopping power into the green. The team reformulated Tour Soft’s cover to be softer and thicker while slightly decreasing its core dimension to generate lower spin in the long game without sacrificing feel. This combination also produces higher launch on iron shots, helping players hold more greens through trajectory.

“So much of Tour Soft’s high performance is driven by its cover,” said Mike Madson, Senior Vice President of Titleist Golf Ball R&D. “And the reason that cover is able to exist is because of process advancements we’ve made over the years in Ball Plant 2 (North Dartmouth, Mass).

“Our materials team found a unique blend of softening agents for the cover that helps us produce lower long-game spin with surprising short-game performance. When we talk about stopping power, the cover is actually a little bit softer than the prior generation. So even though we’re driving spin down in the long game to get more distance, we’re also getting a little bit more launch with the irons to increase descent angle.

“It’s a terrific material that we’re able to fine-tune performance with, and it’s built on the backbone of our manufacturing process.”

One of the most significant changes to Tour Soft was unlocked through aerodynamics, with the model debuting an all-new 386 quadrilateral dipyramid dimple pattern. The design, which was in development for upwards of four years, delivers a more consistent ball flight and longer distance while maintaining the flight window that Tour Soft players prefer.

“Aerodynamic development in general is a meticulous process,” Madson said. “It has to be — there’s no easy button that we can press to figure out what the next best pattern is going to be. It’s all about designing as much as you possibly can, picking the options that show promise in our models, and then testing, testing, and more testing. We are constantly machining new [dimple] cavities, manufacturing prototypes, and testing them both in a controlled environment as well as outdoors with our robots. That is the only way to find the best, most efficient patterns for each individual golf ball model.” 

Every single Titleist golf ball, from Pro V1 to TruFeel, features its own unique dimple design to ensure optimal performance and hit the desired flight window for that model to maximize distance and consistency.

This commitment to performance and innovation throughout the entire product lineup is made possible by Titleist owning and operating every step of the golf ball development and manufacturing process. Titleist Golf Ball R&D (Fairhaven), Titleist’s Ball Plants 2 and 3 (North Dartmouth, New Bedford) and the Titleist Performance Center at Manchester Lane (Acushnet) are all tightly situated within an 11-mile radius on the Southeast Coast of Massachusetts. It’s this proximity that drives Titleist’s iterative development process, providing R&D with the ability to design, produce and test prototypes at accelerated rates.

• Longer distance with lower long-game spin

• More consistent and optimal flight

• Higher launch with irons for a steeper angle of descent

• Exceptionally soft feel

New Tour Soft golf balls are now available in golf shops worldwide and are offered in white and yellow. MAP: $54.99 per dozen