2019 AVX TECHNOLOGY AND PERFORMANCE

The breakthrough performance of Titleist AVX - a high performance golf ball providing remarkable distance and exceptionally soft feel through proprietary core, cover and aerodynamic technologies - now available to golfers everywhere. A comprehensive test market conducted in Arizona, California and Florida from October 2017 to January 2018 resulted in the resounding validation of AVX, particularly among golfers who prioritize distance and extremely soft feel.

https://www.youtube.com/watch?v=fg4tI7Ik3yk