Now on Tour: New Titleist TS Hybrids and U-Series Utilities
Players competing at this week’s Memorial Tournament on the PGA Tour will have the first chance to experience the new Titleist TS hybrids and U-Series utility irons.
Signaling the start to our tour seeding and validation process, Titleist Tour Reps and members of the Titleist Golf Club R&D team will be on site at Muirfield Village Golf Club, fitting players into the new hybrids and utilities and gathering their feedback.
This is a critical step in the go-to-market process for all Titleist equipment. Earning the validation of the game’s best players ensures that new products are faithful to the Titleist brand promise of innovation, performance and quality excellence.
Stay tuned to Titleist.com and Titleist's social channels for updates as this process continues over the coming weeks across the worldwide professional tours.