Pinnacle Introduces New Rush and Soft Golf Balls for Powerful Distance, Incredibly Soft Feel
FAIRHAVEN, Mass. (Jan. 5, 2016) – The new Pinnacle golf balls, engineered with proprietary core technologies, deliver category-leading performance with the extraordinary distance of new Pinnacle Rush and the incredibly soft feel of new Pinnacle Soft.
New Pinnacle Rush helps golfers hit the ball farther with every club. Rush utilizes high-energy core technology to deliver high initial velocity for powerful distance and an advanced icosahedral dimple design for a penetrating, consistent ball flight.
The softest Pinnacle ever, new Pinnacle Soft combines a high-energy, very low compression core with an incredibly soft ionomer cover to provide an extremely soft feel with low spin for long distance.
All Pinnacle golf balls are designed, tested and manufactured by Acushnet Company’s world-class R&D and Operations teams – representing more than 20,000 years of golf ball-making expertise – in the company’s own state-of-the-art research, testing and manufacturing facilities in Massachusetts. The result is best-in-class quality, consistency and performance, shot after shot and ball after ball.
“Pinnacle has been a longstanding leader in its segment of the market. Given our extensive performance testing of these products, we expect that this lead is likely to grow,” said Michael Mahoney, Director, Golf Ball Product Management. “Pinnacle Rush is either longer, or longer and softer, than other top selling distance competitors that retail under $20. Pinnacle Soft is longer and softer than the leading competitive products positioned as extremely soft or low compression.”
PINNACLE RUSH: New Pinnacle Rush is designed with proprietary high-energy core technology that produces fast ball speed for extraordinary distance on all full swing shots. Rush utilizes an advanced icosahedral dimple design with 332 dimples to deliver a consistent, powerful ball flight, while its soft, durable ionomer cover provides great feel.
“Pinnacle Rush is designed to max out a golfer’s distance potential. It’s a distance-focused construction with a low compression core and a firm cover. That combination gives you high initial velocity off the clubface with very low spin, which is the perfect recipe for hitting it long. And because Rush has a lower overall compression than most other distance balls, it provides a very playable feel,” said Scott Cooper, Titleist R&D’s Product Development Manager. “We design, engineer and manufacture every Pinnacle golf ball ourselves. That’s a huge advantage which allows us to deliver the distance and performance these golfers want along with exceptional consistency.”
Pinnacle Rush is available in both White and Optic Yellow.
PINNACLE SOFT: New Pinnacle Soft is engineered with a high-energy, extremely low compression core – Pinnacle’s lowest compression core ever – that delivers extremely soft feel along with low spin for long distance. The proprietary core formulation combines with an incredibly soft ionomer cover to produce the softest-feeling Pinnacle ever made. Soft’s advanced icosahedral dimple design with 332 dimples ensures an ideal, consistent flight.
“Pinnacle Soft is designed for the golfer that wants soft feel on every single shot. It’s the softest core we’ve ever manufactured, combined with one of our softest cover blends. The ball just feels fantastic no matter which club is in your hands,” Cooper said. “Yet this is still a Pinnacle golf ball, and when golfers tee up a Pinnacle they expect long distance. We’ve made sure that this new construction, from the core to the cover to the aerodynamics package, still delivers on that expectation.”
Pinnacle Soft is available in three color options: White (with black play number); White (with pink play number); and Pink (with black play number).
PRICE AND AVAILABILITY: New Pinnacle Rush and Soft are available in golf shops in the U.S. beginning January 2016. Both models are offered in standard dozens at $15.99 MAP ($19.99 MSRP).
ADVERTISING AND PROMOTION: New Pinnacle Rush and Soft will be supported with a full in-store and media campaign beginning in January. The campaign will reinforce each model’s performance benefits with Pinnacle Rush offering golfers Dialed-Up Distance for Peak Performance and Pinnacle Soft offering Dialed-Up Feel for Peak Performance. Pinnacle will also be supported in-shop with new signage, displays and point of sale materials.
Eric SoderstromManager of CommunicationsUnited Stateseric_soderstrom@acushnetgolf.com508-979-3028