The Standard for Complete Performance: Titleist Introduces New 917 Drivers
FAIRHAVEN, Mass. (Sept. 8, 2016) – New Titleist 917 drivers set the standard for complete performance off the tee, providing maximum distance and forgiveness with precise adjustability to benefit dedicated golfers at every level of the game.
Titleist 917D2 and 917D3 models, engineered with proprietary Active Recoil Channel 2.0 and SureFit CG technology, are the result of an uncompromising “complete performance” design strategy employed by Titleist Golf Club R&D to develop the industry’s most comprehensive and efficient driver designs – ones that have earned immediate acceptance and validation by many of the world’s best players, including Adam Scott, Bill Haas and Jimmy Walker, who trusted a 917D2 8.5º model to his first major title at the PGA Championship.
“When we talk to golfers about driver performance, distance and forgiveness are always paramount. But they aren’t the only attributes that players look for in a driver. They also want a repeatable trajectory, a shot shape they can count on for better accuracy. And they need it to look, sound and feel great,” said Dan Stone, Vice President, Titleist Golf Club R&D. “The meticulous nature of our R&D process guarantees that any new innovation ultimately complements the overall package, and we’re confident that 917 delivers on golfers’ each and every requirement. There may be other adjustable drivers in the market, but none are able to maximize the total driving performance for golfers of all abilities like 917.”
Available Oct. 21 in golf shops worldwide, Titleist 917 drivers deliver increased ball speed for more distance with superior forgiveness, industry-leading adjustability with optimized trajectory control, and tour-inspired sound and feel through the following key technologies:
- Active Recoil Channel (ARC) 2.0, a long, wide, deep sole channel, actively flexes and recoils at impact to launch the ball off the face with higher speed and lower spin for more distance. Refined thickness areas throughout the channel, including thinner heel and toe regions, produce greater face flexibility for a more consistent deflection that reduces spin and increases speed across the face.
- Radial Speed Face 2.0, a high-speed forged face insert, is tuned with ARC 2.0 to promote greater off-center ball speed for more overall distance.
- A precise High-MOI Design, with a low and deep center of gravity location, delivers stability and forgiveness by preserving off-center ball speed for more distance, more often.
- Titleist’s industry-leading SureFit Hosel and new SureFit CG weight system deliver the ultimate in precision fitting for every player.
– The proprietary 16-setting SureFit Hosel allows golfers to set loft and lie independently to optimize ball flight for improved shot control and maximum distance.
– New SureFit CG provides precise adjustability through a highly efficient interchangeable weight system, optimizing spin and launch conditions for a more consistent trajectory and tighter shot dispersion. The unique orientation of SureFit CG, positioned at an angle deep on the sole, enables the center of gravity to be moved from Neutral to a back, heel position (Draw) or forward, toe position (Fade). Each SureFit CG position affects dynamic face closure and gear-effect sidespin, enabling golfers to enhance their preferred ball flight and shot shape through more consistent impact and spin. The streamlined design of SureFit CG – which provides significant weight savings versus competitive “track” systems – allows the CG to be manipulated while preserving 917’s high-MOI properties for distance with forgiveness. SureFit CG also provides the flexibility for headweight adjustability (+/- 4 grams).
– 917’s adjustable technologies offer the type of customization previously available only on the Titleist Tour Van. A Titleist authorized fitter will utilize the SureFit Hosel and SureFit CG, coupled with interchangeable shafts, to determine a player’s optimal setup so they are playing a 917 driver that is fit precisely to their swing.
- Two models (917D2 and 917D3) provide distinct performance choices, particularly in spin and trajectory, for greater fitting flexibility and precise flight and shot shape optimization.
– 917D2 provides distance and forgiveness in a large 460cc full pear profile. 917D2 offers more forgiveness and produces a higher peak trajectory with 250rpm more spin versus 917D3. (Available in 8.5º, 9.5º, 10.5º and 12º lofts.)
– 917D3 provides distance with workability in a traditional, tour-inspired 440cc pear profile. 917D3 offers more workability and 250rpm less spin versus 917D2. (Available in 8.5º, 9.5º, and 10.5º lofts.)
– In player testing, golfers properly fit for a 917D2 or 917D3 driver experienced an average of 0.5-1 mph additional ball speed and 100-200 rpm lower spin with the new model as compared to 915D2 or 915D3 – for an average of three to five yards more carry distance. With both 917 models, players experienced more consistent speeds and lower spin across the face than their 915 drivers. Players’ SureFit CG position preferences were similarly distributed between Neutral, Draw and Fade.
- Optimized head shapes and structures, designed to produce specific acoustic frequencies, deliver a tour-inspired sound and feel that the world’s best players demand. SureFit CG, by aligning the center of gravity with the impact position, also contributes to a more solid feel. At address, 917’s tour-validated “liquid slate” finish provides added confidence.
917 COMPLETE PERFORMANCE LAUNCH EVENTS: On Saturday, Sept. 17 (9/17), facilities around the country will host trial and fittings days for new Titleist 917 drivers and fairways. For more information and a list of participating facilities, golfers should visit Titleist.com/917.
“If you purchase a 917 driver off the rack in its neutral settings, you’ll be getting exceptional all-around performance. It's the best driver we’ve ever made,” said Josh Talge, Vice President, Titleist Golf Club Marketing. “But if you can give us about 30 minutes and 30 swings to get properly fit into 917’s adjustable technologies, you’ll also be getting a driver that is essentially designed for you, a driver that is custom built to get the absolute most out of your golf swing. We’re confident you’ll experience significant performance gains.”
TITLEIST R&D ON NEW 917 TECHNOLOGY: “The Titleist Metalwood team is always examining how we can advocate and bring new technologies to our player base without diminishing our complete performance strategy. SureFit CG, for example, truly is a technology that plays upon that mantra,” said Stephanie Luttrell, Director, Titleist Metalwood Development. “It’s taken more than five years of extensive research and iteration to perfect this system. First, it’s an exceptionally lean structure that allows us to preserve our high-MOI properties for forgiveness. Second, we’re delivering center of gravity movement that is meaningful to the golfer. The way we’ve engineered the SureFit CG differentiates us from the competition, allowing us to moderate and control spin in the draw and fade positions for a more consistent trajectory and shot shape while maintaining our high-MOI properties for maximum ball-speed off center.”
“The combined power of the SureFit hosel and SureFit CG takes us to another level in terms of optimizing spin and maximizing distance potential,” said Dan Stone, Vice President, Titleist Golf Club R&D. “We’ve seen through our extensive player testing that when you determine the appropriate CG for a player, the club squares up and times up more consistently for them. They hit the center of the face more often, they gain club head speed and ball speed, and their shot dispersion tightens significantly. What’s also notable is that because of those results and that feeling of being dialed in, we’re seeing players gain more confidence and swing more aggressively, which creates even more ball speed and more distance.”
917 DRIVERS ON TOUR: Titleist 917 drivers have earned overwhelming validation and success with tour players around the world. More than 150 players have trusted new 917 drivers in competition across the worldwide professional tours since the seeding and validation process began in late June at the PGA Tour’s Quicken Loans National – including Adam Scott (917D2 9.5º), Jimmy Walker (917D2 8.5º), Bill Haas (917D2 9.5º), Byeong Hun An (917D3 8.5º), Justin Thomas (917D3 9.5º), Charley Hoffman (917D2 8.5º), Scott Piercy (917D2 8.5º), Jason Dufner (917D2 10.5º) and Webb Simpson (917D3 10.5º).
Jimmy Walker began testing early 917 prototypes in January at the Titleist Performance Institute in Oceanside, Calif. At his first opportunity, he put his new Titleist 917D2 (8.5º) in play at the World Golf Championships event at Firestone. Less than a month later, Walker won the PGA Championship at Baltusrol for his first major title.
“I put the 917D2 straight into play. It was definitely faster, had a better sound and feel, and I really loved the shape,” Walker said. “Performance-wise, we found a lower sweet spot and I was able to lower my spin rate to exactly where I wanted. The ball flight was also what I liked to see, which is not super high. I can fly the ball on a rope anywhere from 295-310 and then it just rolls out far and straight. I’ve also picked up a lot of confidence hitting it into the wind.”
For more 917 updates from the worldwide professional tours, please click here.
TOUR-PROVEN SHAFT MATRIX: The 917’s high-performance stock shaft matrix features five new aftermarket options from the three most played driver shaft families on the PGA Tour to fit a wide range of players and swing speeds. Each of these shafts will be making their market debut with 917 drivers.
The stock lineup, each with a stock length of 45 inches, includes the Aldila Rogue M*AX 65 (low-mid launch); Fujikura Speeder Pro TS 74 (low-mid launch); Mitsubishi Diamana Limited D+ White 70 (low launch), Mitsubishi Diamana Limited S+ Blue 60 (mid launch), and Mitsubishi Diamana Limited M+ Red 50 (high launch).
In addition, Titleist offers an industry-leading number of custom shaft choices.
PRICE AND AVAILABILITY: Titleist 917 drivers are available worldwide beginning Oct. 21 through Titleist authorized golf shops at $499 MAP ($550 MSRP).
Eric SoderstromManager of CommunicationsUnited Stateseric_soderstrom@acushnetgolf.com508-979-3028